Enjoying an idyllic holiday anywhere in the eight Andalusian provinces seems to be a growing trend internationally. The region has confirmed its leadership position with forecasts that expect to exceed the 37 million visitors in 2025. This figure, announced by the president of the Board, Juanma Moreno, at the Fitur International Tourism Fair, consolidates the region as a reference destination for travelers from all over the world.
Enjoy a few days of sun and beach in some of the best hotels in the worldski days, urban and cultural getaways, rural and nature tourism, delving into history or walking through small towns where time stands still. The options that Andalusia offers are endless and are also being reinforced by a strong cdevelopment of air routes and an intense improvement of the hotel plant.
The just finished 2024 has marked a historical milestone for Andalusian tourism. The region reached 36.2 million tourists5.5% more than in 2023, and achieved an economic impact of 28,695 million eurosa nominal growth of 13.3%.
Additionally, travelers spent an average of 82 euros daily21% more than in 2019. These figures reflect the attraction capacity of tourism with greater purchasing power. Another important figure is that tourism generated around 400,000 jobs 4% more than the previous year, consolidating the sector as a key source of employment.
“These data are not a coincidence, but the result of intelligent promotion to attract the tourist that interests us most, the one who spends the most and travels in less saturated times,” Moreno commented during his speech.
The role of air connectivity
The expansion of the air routes has become a determining factor for tourism growth. In 2024, Andalusian airports will manage 132,000 flights10% more than in 2023. The Malaga-Costa del Sol Airport led with more than 18 million passengers and new routes to destinations such as Tel Aviv, Bari and Bucharest. By 2025, connections with Milan and Liverpoolwhich will contribute to consolidating its network of more than 150 international destinations.
Sevillefor its part, has reinforced its connectivity with routes to Stockholm, Trieste and Madeira in 2024, while in 2025 flights to Istanbul, Rome and Dublin. This effort improves accessibility and diversifies source markets. Secondary airports such as those in Almería, Córdoba and Granada They have also contributed, with new routes connecting these cities with key European destinations such as London-Southend, Amsterdam and Tenerife.
Added to this growth in air connectivity is the improvement in hotel offerings, especially in the high-quality segment. Andalusia has experienced a notable rise with new projects that will be ready throughout 2025 or early 2026, consolidating its attractiveness for travelers with high purchasing power.
Among the most anticipated openings for 2025, the Fairmont La Hacienda Costa del Solnear Sotogrande, with 153 rooms and 47 villas. In MalagaCatalonia Hotels&Resorts is about to complete a four-star hotel in the center of the city, it will have 72 rooms and has involved an investment of 24 million euros and the comprehensive renovation of several buildings.
Grenade is also at the forefront with the Hotel Gran Colon and the Ocean Drive Granadaboth aimed at expanding the premium offering in the region. In Sevillehe Ocean Drive Seville will strengthen the luxury segment, while Cordova prepares for the inauguration of the exclusive Hotel Zizai Las Flores.
Diversification and sustainability as key axes
On the other hand, Andalusia has opted for a sustainable tourism model which prioritizes the balanced distribution of visitors. The reduction in seasonality has been reflected in a 10% growth in tourist arrivals during the low season compared to 4% in the high season. Less explored destinations, such as Jaenhave experienced a notable 14% increase in tourists.
International tourism too has registered an increase of 12%with emerging markets such as the United States, Italy and the Netherlands showing significant growth. “We have managed to get more tourists to visit all of Andalusia, not just the traditional areas, and to grow during less common times of the year,” Moreno stressed.
These initiatives, added to efficient promotion and the integration of advanced technology in tourism management, position Andalusia as a global benchmark. With a clear strategy, the region reinforces its leadership in world tourism and prepares for a 2025 that promises to be historic.
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