The latest financial data released by Microsoft indicated a Massive Drop in Xbox Series X|S and One Sales42% in the last quarter and 13% if we consider the last fiscal year as a whole. However, this does not mean that the company is not interested in this sector of the video game market. This was also reiterated Satya Nadellathe CEO of the Redmond giant, during the latest exchange with investors.
More precisely, Nadella talked about how the company’s strategy is to focus on three main markets that is to say console, mobile and PCwith the latter representing the sector where it wants to begin expanding the most.
The words of Satya Nadella
“For us, our investment in gaming has been fundamentally about having the right portfolio of what we love and have always loved about gaming, which is Xbox and console content, and expanding from there so that we have content for every place people play, starting with PC.”
Nadella then explained that the recent acquisition of Activision Blizzard (which allowed Xbox to close the last fiscal quarter with very positive numbers), will allow Microsoft to expand into new markets and focus on three sectors, namely, as already mentioned, consoles, PCs and mobile devices.
“So when I think about Activision’s portfolio, it comes to mind that it offers us great resources to cover both PC and console. And then of course, the resources to cover mobile devices. So we believe we have both the content and the capacity to access all the traditional high-end gaming platforms, which are consoles, PCs and mobile devices.”
Proving Nadella’s words, we know that Microsoft will launch three new Xbox Series X and S models by the end of the year, with the company also confirming that it is working on a next-gen console.
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