Microsoft has announced ambitious plans to enter the mobile gaming market with the launch of its own digital store. This strategic move represents a direct challenge to the established giants of the sector, Manzana and Googlewhose app stores currently dominate the market.
The new mobile game store Microsoft will offer a wide selection of titles for devices iOS and Androidproviding users with an alternative to existing platforms that includes deliveries like Minecraft and Candy Crush Saga, since the latter is now property of the large company. In addition to the games developed internally by Microsoft Studiosthe store is expected to also offer games from third-party developers, with an emphasis on quality, innovation and diversity of experiences and will open its doors in July
One of the highlights of the mobile game store Microsoft It will be its integration with the Xbox ecosystem. The subscribers of Xbox Game Pass They will be able to access a rotating selection of mobile games as part of their subscription, providing an additional value proposition to mobile users.
The announcement of Microsoft has generated speculation about how Manzana and Google They will respond to this incursion into their territory. Although both companies have not yet officially commented on the issue, they are expected to intensify their efforts to retain developers and users on their own platforms.
However, it seems that the store will be on a web platform, so the user must use a search engine to access it.
Via: Bloomberg
Author’s note: It will be a good alternative so that Apple no longer tries to take the slice of the cake that it is always eager to consume. Also, since the rules are already a little more flexible, it is possible that Microsoft monetizes better.
#Microsoft #plans #launch #mobile #game #store
