Meta would be developing a search engine powered by artificial intelligence (AI), according to a report from The Information. The company intends to reduce the dependence it has on Google and Microsoft to guarantee the operation of its chatbot new generation.
Meta AI, the bot conversational platform of the Facebook matrix, currently uses query systems on-line from Google and Microsoft to respond to user requests on Instagram, WhatsApp and Messenger. The new search engine on-line would generate AI-powered summaries of current events that would be used to support the results delivered by the smart assistant.
Meta and OpenAI want to forget about Google and Microsoft
The report adds that a specialized team has been working for about eight months on the project with the intention of adapting it to Meta’s specific needs. The tracking tool would compete directly with services such as Google SGE, Copilot and Perplexity. It would also represent a saving of millions of dollars in licenses for Mark Zuckerberg’s firm.
The Menlo Park, California-based company has in recent months explored various alternatives to improve Meta AI’s capabilities, especially when it comes to providing answers about recent events. In August, it launched two systems to track and index data from the web. One of them, known as Meta-ExternalFetcher, is programmed to collect portal links on-line that you use to support particular functions of your AI models. Last week, the big techh announced an agreement with Reuters that allows you to train your chatbot with the content generated by the news agency.
Next-generation services like Bard and Copilot gained early support for responding to queries about current events, thanks to pre-existing platforms like Search and Bing, services. Although OpenAI and Meta use contemporary data in their training processes, their AI algorithms are unable to generate results with up-to-date information on their own. Meta AI and ChatGPT rely on technology from Microsoft and Google in this regard.
Analysts suggest that the conditions of competition in the smart assistant market are getting closer to leveling out. The startup led by Sam Altman presented in July a prototype of SearchGP, an AI-enabled search engine that will help users find what they are looking for faster and easier. The tool will be able to collect links and respond to queries with natural language. Eventually, it would be integrated into ChatGPT.
Google controls about 90% of internet searches. Microsoft is its closest rival with a share of almost 9%. Experts anticipate that it is a matter of time before AI developments cause substantial damage to the Mountain View company’s engine positioning. At the end of 2023, compared to 2022, Google Search traffic decreased 0.4%, while Bard (also Google), Bing, and ChatGPT traffic increased 2, 8, and 4%, respectively.
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