Mercedes presents its classy technology at CES

At CES in Las Vegas, Mercedes-Benz presents an exciting range of digital innovations.

At the center is the new MBUX virtual assistant which uses generative artificial intelligence and advanced 3D graphics. This makes interactions more natural, intuitive and personalized. This year's CES is also the setting for the North American premiere of the CLA Class Concept, which is based on the future Mercedes-Benz Modular Architecture (MMA). Among other innovations, a new in-car music experience called MBUX SOUND DRIVE, developed by Mercedes-AMG in collaboration with the American entrepreneur will.i.am. Additionally, Mercedes-Benz is raising the bar for in-car audio storytelling by partnering with Audible and Amazon Music. A camouflaged prototype of the new fully electric G-Class also debuts at stand number 4941. “With our MB.OS, world-class collaborations and the latest developments in generative artificial intelligence, we are transforming the relationship our customers have with their Mercedes-Benz.

Our digital advances showcased at CES 2024 they are evidence of our journey towards a hyper-personalized user experience of Mercedes-Benz,” says Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer. Mercedes-Benz is using the CES stage to announce new platforms and partnerships that will enhance its in-car gaming service. A collaboration with Antstream Arcade, the world's first retro game streaming service, integrates cloud gaming into the car. Furthermore, Mercedes-Benz has its own vision for immersive in-car gaming, which is demonstrated in the current E-Class. This futuristic runner game combines the computing power of MBUX with sensors and actuators in the passenger compartment.
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