Mediapro allies with Google to implement artificial intelligence in its productions

While Urtasun continues to think about how to regulate copyright in the face of the advancement of artificial intelligence, the sector already moves. Mediapro, one of the most important companies in the audiovisual field, announced on Tuesday that it has reached an agreement with … Google to create a specialized innovation laboratory, the technology that is capable of creating audiovisual texts and products, be it music, voices, illustrations or videos. The objective of this collaboration with Google, according to Mediapro, is to develop “different image creation solutions and generative video, as well as custom assistants for this industry.”

The idea, says a company spokesman, is that the AI ​​be at the service of workers, to facilitate and speed up preproduction processes, such as script labeling, the previous drawing of scenes, 3D projections for exhibitions or the sketch of funds on television sets. The AI ​​will not create something that is seen on the screen, says Mediapro: “It does not have to be the final product.” The possibilities of this technology, on the other hand, go much further, as recognized Isaac Hernándezby Google Cloud: “This type of technologies will revolutionize the industry.” This company already has computer solutions that allow generating digital videos of up to 15 minutes without having technical knowledge or generating automatic dubbing to other languages. The movie ‘The Brutalist’, one of the great favorites to the Oscars, has used AI to improve the Hungarian accent of its leading actors or to project some buildings. In ‘Emilia Pérez’ he also helped with ia a Karla Sofía Gascón In some song.

In this context, the first initiative of this Media-Gogle laboratory will be to develop «a creative platform to generate images and videos with AI». This “long -term collaboration” will include experimenting with models to generate custom assistants to the needs of the creators: “It will be a collaboration model in which the creator will always be in the center of the decision and will be the one to define what kind of assistance you want to develop your work more agile ». It is also intended to use AI for automatic labeling, “which will allow the intelligent archive or the generation of summaries and highlights of audiovisual content.”

Mediapro ensures that its use of AI will always be with full respect for copyright, and here is the other derived from the matter: authors and management entities have been denouncing that large technological companies have trained their machines using all kinds of content content Protected without paying for them the corresponding licenses. This is precisely what Urtasun tried to regulate in the decree that withdrew last week, unable to agree on the sector and pressed by technological giants.

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