Pavilion 4 of IFEMA MADRID It will host, from February 25 to 27, a new edition of the International Monographic Fair for the meat industry that has become a reference in southern Europe. Organized by IFEMA MADRID AND ANICE (National Association of Meat Industries of Spain), Meat Attraction Ratifies, edition to edition, its key platform status to boost the visibility, marketing and expansion of the meat sector at national and international level. An interactive, proactive field (which has the online extension of Liveconnect), in which they converge from producers and distributors, to exporters and importers, as well as experts in technology, sustainability and digitalization applied to the industry ..
As in the rest of the appointments of IFEMA Madrid, Meat Attraction counts (under the motto ‘promoting the meat business’ and with Cajamar Cooperative Group as the main sponsor) with an outstanding international component, as in the case of the more than 100 international buyers announced (With about 300 participating companies and thousands of visitors from more than 50 countries), who can attend this exhibition meeting that includes a complete conference program, demonstrations and commercial opportunities. An ideal environment for networking and the development of commercial opportunities, with direct connection routes between buyers and vendors, which favor possibilities of strategic agreements and promote the internationalization of the Spanish meat sector, with attention to the entire product cycle: production, transformation, transformation and marketing.
As stressed in the newly held 25th AECOC Congress of meat and elaborate products, the consumption of fresh Carme in Spain grew 2.4% in 2024, according to the report presented by Kantar, with the varieties of chicken and pork such as the that have experienced a greater increase in a context in which development vectors stand out such as “quality, health, sustainability and convenience, effective communication and connection with the consumer.” Aspects that will be discussed in the Meat Attraction forum, in which experts will address the issues that are defining the process of transformation of the meat industry, in addition to the events organized in the factoring area, which will offer live demonstrations about the latest techniques of production and processing.
Factory will also host events such as the last training of the Spanish butchers team (which in March 2025 competes for the first time in Paris at the World Butchers ‘Challenge), as well as the round table’ The woman in the value chain of the value of the value of the value of the value of the Carnical sector ‘, the best elaborated innovative meat contest and the’ masterclass’ ‘the organoleptic characterization of the meat’, testing the senses and what they can perceive of a piece.
An integral approach
In the showcookings and culinary demonstrations program, led by prestigious chefs, innovative techniques and innovative forms of preparation and consumption of meat will be shown, which will allow to know first hand the versatility and quality of meat products through vanguardist gastronomic proposals . «In addition (they stand out from the organization), Meat Attraction is committed to digitalization and sustainability, and proof of this are the areas specialized in new technologies applied to the meat industry. The main brands in the sector will exhibit their novelties in meat products, sustainable machinery and packaging, as well as innovations in productive processes and solutions aimed at improving automation, traceability, quality and food safety ».
The Meat Attraction forum starts with #Distrimeat on February 25 at 10:30, where Horacio González German, director of Thoffood, the keys to the business sector of the meat industry before the geopolitical challenge will be addressed. A starting situation that will be complemented with reflection tables such as ‘the collaboration between links, the key to the future’, that related to the importance of animal protein for the human being, which will focus on market development Halal, ‘The Spanish poultry sector before the new UAE.S. 993: 2022 in EAU ‘,’ Strategies and experiences exporting Spanish meat products to CCG ‘, etc. The Jordanian Meatic will address, on the other hand, how AI can help improve and make livestock and meat industry, as well as business financing roads for digitalization.
Within the framework of the Meat Attraction forum, the delivery of the Meat Attraction Hospitality Awards will be held, organized with hospitality in Spain, which recognize hotel establishments that have meat as the protagonist in their letters. A call that completes a whole value proposition to promote the development of this part of the food sector.
Useful data
– Place: Pavilion 4 IFEMA MADRID
– Dates: from February 25 to 27
– Entrance: Professional Fair (Consult Web)
– More information: www.ifema.es/meat-attraction
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