The Island of Ibiza became the meeting point for the community of marketing professionals with Marketing & Gaming 2: Ibiza Edition. This second edition of the professional forum, held on October 17, brought together more than fifty outstanding marketing and communication experts from our country, both from big brands such as Visa, Universal Pictures, Pepsico, El Pozo, Mas Orange or Ibercaja , among others, with experts in the most advanced ways of connecting with the public.
Organized by Play the Game, a leading agency in gaming and digital communities, the event has established itself as an unmissable event for those seeking to discover new trends in global entertainment, as well as establish a solid network of contacts that generate business opportunities. real. More than 500 projects with +70 brands such as Nike, Burger King, HBO, VISA, Universal Pictures, VW, El Pozo, Doritos, Citroën, among others, endorse the work of a multidisciplinary team specialized in gaming and digital communities. Founded in 2016, Play the Game has operations in both Spain and the United States.
An environment conducive to exchange and collaboration
Unlike large mass conferences, this meeting focuses on an intimate and transgressive concept, both in content and format. Under the Ibizan sun and with the Mediterranean Sea as a backdrop, attendees enjoyed a relaxed environment that facilitated dialogue and the exchange of professional experiences.
Without the pressure of extensive speaking schedules, professionals had the opportunity to get to know their colleagues in depth, share perspectives and explore possible future collaborations. This philosophy allows each participant to contribute and receive relevant insights, enriching the collective experience through a set of shared individual knowledge.
As Alfonso Rubio, Digital Marketing Manager of ElPozo, points out «The event has a special essence. With this intimate format, it helps to enhance the interaction between brands and suppliers. It is a space where we can connect, learn and explore possible collaborations. Achieving these synergies is one of the strong points that makes this meeting unique.”
Looking to the future of digital entertainment
The event served as a forum to discuss emerging trends in marketing. Topics such as the importance of digital communities were addressed, to which Oscar Soriano, CEO of Play the Game commented “the power of digital communities is very strong today, brands that did not exist a few years ago lead the preferences of young people.” such as Prime, Nude Project or Vicio to give a few examples and it is thanks to the intelligent use of digital communities. And this seriously affects the income statements of brands like Coca Cola, Levi’s or McDonalds.”
Other especially relevant topics were addressed, such as new immersive technologies, such as VR or XR by DeuSens, how to create valuable content with Tiktok or Pinterest, the strength of movements such as Kpop or Manga, and mobile games with La Liga Entertainment, of new disruptive proposals for face-to-face formats such as A1M Entertainment or Admefy, of the need to establish logical and realistic KPIs with the G2A marketplace or of the future of entertainment with DeAplaneta.
A benchmark in the industry
The success of the first edition has allowed the arrival of a greater number of sponsors for this new edition such as Iberia Express, DeuSens and the Consell de Ibiza, which have allowed an event with greater resources and more attendees.
The 2024 edition has reaffirmed the importance of creating spaces to address important aspects in depth and without standard speeches. Without forgetting that personal relationships are what can push a project forward. Given the success of the second edition and the praise from attendees, a 3rd edition on the wonderful island of Ibiza seems assured for 2025.
What attendees think of ‘Marketing & Gaming 2: Ibiza Edition’
-“Our first edition and it has surprised us, we did not expect something like this, it is a relaxed format, it is a format where you can meet people, not only learn about the business part but also be able to connect, which is the beautiful thing and the most important thing, wanting to repeat next year.” – Álvaro Monzón, CEO and Co-Founder of DeuSens.
-«M&G 2: Ibiza Edition has once again been an excellent opportunity to reconnect with colleagues in the sector, share knowledge, collaboration opportunities and points of view about new communities and the best way to present yourself in a relevant way to them. And all within an environment and organization that encourages those close and open conversations between all participants.» – Javier Perales, Senior Brand & Product Marketing Spain and Portugal at Visa.
-«The second edition of Marketing & Gaming Ibiza has been an extraordinary experience. The quality content from the great professionals in the sector has allowed attendees to acquire highly valuable knowledge. And the ease of networking generated has led to fluid and dynamic connections between attendees.» – Marta de Manuel, head of CRM at AMKT.
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