After starting its US expansion in 2022, Mango reaffirms its desire to be a relevant player in the North American country. The company intends to consolidate it as one of its three main markets by 2026 and therefore will invest 70 million dollars (66.8 million euros, at the current exchange rate) between 2024 and 2025 with the aim of opening new stores and reaching 65 points of sale by the end of next year.
Thus, The Catalan firm has up to twenty openings planned for the next year. On the roadmap is reaching Seattle, Chicago and Las Vegas with a decided commitment to the Sun Belt and the northeast of the country. In addition, it will expand its presence in California – mainly in San Francisco – and in Houston (Texas).
The new seats will be added to those opened in 2024, the year in which it entered Pennsylvania, Massachusetts and Washington DC, in addition to expanding its presence in California and New York. For this year, the fashion chain aims to add two new openings to jump from the current 40 stores to 42. The company has also launched its omnichannel loyalty program Mango likes you in the United States.
To support growth, the company founded by Isak Andic and directed by Toni Ruiz has launched its second logistics center in the country. It is near Los Angeles, has 12,000 square meters and a volume of 20,000 daily operations, with which it serves 13 states in the west and center of the country. It joins the one it already had in Pennsylvania, inaugurated in 2022.
Mango’s commitment to the United States is included in the 2024-2026 strategic plan, for which it plans to jump from 3,104 million in turnover in 2023 to more than 4,000 million and double a net profit that last year was 172 million. To achieve this, it has budgeted investments worth 600 million euros which, they assure, will be financed with its own resources.
Mango expects 500 openings by 2027
Thus, it plans to open 500 new stores around the world during the three-year period. In December 2023, the Catalan group had 2,700 establishments spread across 115 countries around the world. 75% of the openings will be distributed between Spain, France, Italy, Germany, the United Kingdom, India, the United States, Canada and Mexico. The business on-line At the moment it represents around 35% of the total turnover.
The expansion will entail a 30% increase in the workforce, which at the end of last year was 15,500 people. In the United States, the forecast is to jump from the current 600 workers to 1,200.
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