Next November 11th the Madrid AI Forum, meeting point of the newspaper industry to debate the future of the media in an information ecosystem mediated by AI. An essential event for those seeking to lead the next digital revolution, from their organizations and towards an increasingly dynamic and demanding audience.
Why attend the Madrid AI Forum?
The Generative AI is redrawing the information landscapeoffers opportunities but poses important challenges; Its study and application is already a priority in newsrooms. At the Madrid AI Forum, the advantages that AI offers will be analyzed from different angles, with a deep and critical vision, by national and international experts.
Featured topics of the event:
Fight misinformation: Ana Ormaechea, CDO of Radios de Medium RushDesirée García, Director of Digital Content at EFE AgencyPatricia Ruiz Guevara, Coordinator of Maldita Tecnología in damn.esand Lluís Cucarella CEO of Next Ideawill analyze the phenomenon of misinformation and polarization from the incorporation of AI, risks and opportunities in the good management of technology, prioritizing the need to maintain the credibility and trust of the audience.
Integration of AI in newsrooms: Of the hype to action Marcus Husby, Editorial Director of AI at VG (Schibsted), Zach Seward, the former CEO and founder of Quartz and now Editorial Director of AI initiatives at The New York Times, and Phoebe Connelly, Senior AI Strategy and Innovation Editor at Washington Postthey will talk about new tools and how they are integrated to improve processes and workflow in the production and distribution of content.
The governance of AI: With the help of experts such as Alejandro Laso Moreno, COO of The Confidential; Gonzalo Teubal, Director of AI and Audiences at Medium Rush; Germán Frassa, Product Director of Iberian Press Editorial; and Pepe Cerezo, partner at Evoca Media and WAN-IFRA consultant, the impact of AI on media companies, new roles, human-machine collaboration, the rescaling organizational and strategies to redesign teams adapted to new demands.
Protect intellectual property while embracing AI: One of the most critical issues in this new era is that of intellectual property: How media outlets will be able to protect their content from misuse, while making the most of AI. Ingrid Verschuren, Executive Vice President of Data and AI and General Manager EMEA at Dow Jones, will discuss the opportunities and challenges for media outlets in this new era of AI and the steps they can take to protect their content.
Writing about AI: In this session, Jaime García Cantero, independent analyst and content director of Retina at The Countrywill analyze what is the most appropriate tone and narrative to talk about AI, maintaining a balance between optimism and skepticism and avoiding falling into clichés of narratives that are too utopian or dystopian.
Future scenarios of AI in journalism: The AI in Journalism Futures (AIJF) project examines how AI could transform the news ecosystem over the next 5 to 15 years. Launched in February 2024 by the Open Society Foundation, it brought together participants from around the world in structured discussions with scenario planning, contexts and possible scenarios. The objective was to deepen the understanding of AI and analyze its long-term impact on journalism and information in open societies.
Workshops for journalists and data scientists
In addition to these sessions, we will have practical workshops for Data Scientists and journalists that offer a unique opportunity to delve into the use of AI in journalism:
Building LLMs with RAG from concept to execution: A workshop for data scientists that delves into the architecture of LLMs and the opportunities and challenges of the RAG system
The role of communication in agent teams in the era of LLMs: A workshop on how to maximize the potential of autonomous agents in newsrooms with effective communication protocols.
Prompt engineering basic and advanced for journalists: Techniques to improve the creation and distribution of content with AI, adapted to journalistic standards.
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