The number exceeded City Hall’s expectations and broke the record for the Rolling Stones’ performance in Copacabana in 2006.
Madonna’s show on Copacabana beach on Saturday (May 4, 2024) had an audience of 1.6 million people. The number released by Riotur (Tourism Company of the Municipality of Rido de Janeiro) exceeded the estimate of the city of Rio de Janeiro, which expected 1.5 million fans. It was higher than that achieved by the British group Rolling Stones, who performed at the same venue in 2006 to an audience of 1.2 million to 1.5 million.
During the show lasting around two hours, the American singer paid tribute to Brazilian politicians and singers, such as minister Marina Silva (Environment), deputy Erika Hilton (Psol-SP), and musicians Cazuza and Renato Russo. The performance was the 81st of “The Celebration Tour” and marked the end of the tour, which also visited Europe, the United States and Mexico.
Rio City Hall and the State Government set up a task force for the safety of Rio residents and tourists during the show with a scheme involving 3,200 military personnel, 1,500 civil police officers, drones and facial recognition.
Additionally, 18 locations on streets in Copacabana with access to the waterfront were blocked to ensure pedestrian safety. The Fire Department also provided 800 officers at observation posts along the coast.
SHOW COSTS
Madonna received around R$17 million for the performance. In addition to the millionaire fee, the cost to bring the necessary equipment for the artist’s show in Brazil was estimated at R$20 million, according to Folha de S.Paulo.
Rio City Hall invested R$10 million in the show through a sponsorship contract. It estimates a return of R$10.2 million to the municipal Executive in May with the collection of ISS (Service Taxes) from activities related to tourism, entertainment, transport and artists.
In the same period, in 2023, the city raised R$50.8 million. For May 2024, R$60.9 million is expected, an increase of 20%. The Government of Rio de Janeiro also invested R$ 10 million In the event.
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