The docufilm “Luigi Proietti known as Gigi”, Conceived and created by Edoardo Leoto which the car brand Lexus participated in the production. Lexus’ strong link with the world of cinema, inaugurated five years ago with its first presence at the Venice International Film Festival, has been enriched with a new element. Lexus wanted to tie its name to the master Proiettian interpreter who has often rewritten the rules of the game of cinema, TV and theater, making the great classics accessible to all.
“We have long started a collaboration with Lexus for a series of artistic initiatives, such as the Red Armchairs project to create a fund to support interpretations during the period of pregnancy.“Declared Edoardo Leo, Lexus brand ambassador. “Actually accompanying the Venice International Film Festival, the Rome Film Festival and the other main events in the sector, even in the darkest moments of the health emergency, I saw the love of Lexus for cinema and what it can to be close to us. Lexus’ involvement in the production of the documentary on Gigi Proietti is the culmination of the journey we have made together“.
Edoardo Leo’s story unfolds through the eyes of those who have known Proietti since the beginning of his career – friends, family, colleagues – and alternates unpublished materials, unobtainable repertoires and unforgettable workhorses. In this way, Proietti’s life is retraced from the very beginning, showing successes and setbacks, until he reaches the myth. A journey to discover who Luigi Proietti really was, thanks to research, backstage and his latest, intense interview. The film also contains the precious and detailed testimonies of some people who have had him closest to him; among these, Loretta Goggi and Nadia Rinaldi were also present at the Premiere at the Eden Cinema in Rome.
The documentary is produced by Fulvio, Federica and Paola Lucisano with Paola Ferrari and Edoardo Leo, produced by Italian International Film and Alea Film with Rai Cinema in association with Politeama, in collaboration with Lexus and distributed by Nexo Digital.
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