The live arts collected 23 percent more in 2023 than in 2022, although neither cinema, classical music nor the performing arts, which have remained in negative figures since 2019, do not exceed pre-pandemic levels, according to comes off from report of the SGAE 2024 Yearbook of the Performing, Musical and Audiovisual Arts. Only popular music concerts are saved, which exceed pre-pandemic data, which the SGAE Foundation defines as “a sweet moment.”
The SGAE presented these results this Friday after analyzing almost 170,000 live shows and more than 3.32 million film sessions, showing a 10% increase in live arts sessions and 19% more viewers than in 2022 .
Despite the fact that in many of the disciplines the figures prior to 2019 are not reached, popular music has completed the recovery compared to the decline caused from 2020, with an increase of 12.5% in the offer of concerts, of 15 .2% in attendance and 27.5% in collection. The report highlights the “phenomenon of macro festivals”, which in the opinion of the general director of the SGAE Foundation, Ruben Gutierrezyou don’t know if it will be “sustainable” in the long term.
«For a part of society, attending concerts and macro-festivals has become a spending priority and that explains the surge in demand. The Youth Bonus or the Cultural Bonus have a lot to do with it,” he explained at a press conference this Friday, at the presentation of the study.
Thus, Guitérrez has pointed out that Spain is in a “sweet moment” because society and current artists are generating “very close ties,” because young people have references of their age who are already “stars.”
«The level of creativity is so great that 15-year-old kids can find peers their age who reflect their economic condition, their sexual orientation or their racialized condition, through diverse music and who are already stars. There are artists who have not released their first album and who have many people behind them, like Judeline or Ralphie Choo. There are kids who can dedicate themselves to music professionally and that generates the population itself to follow them,” he reiterated, and then compared the current moment with ‘La Movida’.
Another sector that maintains the growing trend of the global market in 2023 is recorded music, which, according to data from Promusicae, raised 519.95 million euros in Spain, 15.5% more than last year and 63.3 % more than in 2019. This figure is the total result of physical, digital sales and streaming consumption.
Precisely, as Gutiérrez explained, of those income, 86.7% were collected in the digital market. Streaming, specifically, raised almost 400 million euros in Spain in 2023.
The best-selling album was ‘Where I want to be’, by Quevedo, followed closely by ‘Tomorrow will be nice’, by Karol G, ‘A summer without you’ and ‘No one knows what is going to happen tomorrow’, both by the singer. Puerto Rican Bad Bunny, and ‘Alpha’, by Aitana.
According to Gutiérrez, 60% of the Spanish population consumes music through streaming audio platforms, which leaves a completely “different” panorama than the one that existed 12 years ago in which piracy was the main problem of this industry.
Reduce television consumption
For its part, cinema follows a trend similar to what happens in classical music and the performing arts, where the data is positive compared to 2022, but without reaching, by 13.72%, the levels of 2019, something which Gutiérrez has described as “hopeful.”
In 2023, television and radio consumption reached historical minimum levels of consumption since 2008, with an average of 181 minutes of television and 93 minutes of radio per day per person. The platforms with the highest percentages of subscribed households during 2023 were Netflix (49.1%) and Amazon Prime Video (37.2%). While in the first case a decrease is reflected, in the second the increasing trend is maintained.
The SGAE Yearbook adds that the performing arts continue in a “recovery” process from 2022 to 2023, with an increase of 3% in the number of performances, 25.7% in attendance and 8.7% in revenue. , but it does not reach figures from 2019. Theater concentrates the greatest relative weight over the total of performing arts – bringing together 86.5% of the collection -, while dance collects 4.6% and the lyrical genre the 8.9%.
Regarding the video game sector, he assured that there is “spectacular news” since after several years of irregular growth, in 2023 the consumption of physical video games has taken off, being the strongest figure since 2009. Thus, this sector would have entered in 2023 2,339 million euros, according to AEVI. Online sales have also continued to grow, which represents growth.
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