Lionel Messi, to the Super Bowl: he will not be a special guest, he will earn a huge million

These are busy times for Lionel Messi, after a period of inactivity. Now, the world champion is embarking on the grueling tour of the InterMiami, that this Monday will be measured in a friendly against Al HiIal, in Saudi Arabia.

It may be of interest to you: Teófilo Gutiérrez would return home, Junior dreams of the striker: keys to the signing

Meanwhile, in the last few hours it was known the exorbitant amount that the captain of the Argentine team will receive for his appearance in the Super Bowl 2024. The star would earn 14 million dollars by a 60-second commercial from the company Michelob, according to a report by The New York Times.

Michelob Ultra is a North American beer that is slowly becoming known and the company wanted to play hard by hiring the best player in the world to be the protagonist of its new advertising.

Last year, the company paid $7 million for a 30-second ad in the superbowlbut this year he wanted to hire the captain of the argentine national team for your commercial, which will be released at halftimel Super Bowl, which usually has an average of 100 million viewers around the world.

We tell you: Pan American Games: Luis Díaz asks Panam Sports to return the venue to Barranquilla

It will be the first time that Messi appears in an advertisement during andl Super Bowl, a fact that will increase the Argentine's advertising impact in USA And in the rest of the world.

Organizers of the superbowl They have already made public the joy of working with the recent winner of the The Best Award. “Having the best of all time, Lionel Messi, and to the stage of superbowl to kick off the year in an explosive way, it is something that we are incredibly excited about,” he commented. Ricardo Marquesvice president of marketing at Ultra, in an interview with AP.

Also: Frank Fabra spoke about the Copa Libertadores final and took his blame

And I add: “Messi needs no introduction. The power he has, the impact his arrival in Miami had on the world of football and beyond make it clear to us that he is now a cultural symbol.”

Meanwhile, on social networks, the American brand revealed a few seconds of the video, where it is seen Messi playing with a ball and a dog in the sand. The footballer's reaction is also shown when the beer stops flowing from the tap, with a penetrating look towards the bar manager.

Messi's association with Anheuser-Busch InBevproducer of Michelob Ultra, started in 2020. The commercial in the superbowl It is part of a considerable investment by this beer brand in football. The notice follows an announcement in which it was revealed that the brand would be a global sponsor of the America Cup of this year in USA.

Ultra is also expected to be associated with the World Cup that will be held in 2026 in the United States, Mexico and Canada. In that contest, Argentina will seek to revalidate its title. “When you put all this together, it is clear that we have a very exciting path ahead of us in the context of football,” said Marqués.

He Super Bowl LVIII It will be played next February 11 at the Allegiant Stadium in Las Vegas, Nevada. In this tremendous definition, the Kansas City Chiefs will face the San Francisco 49ers.

SPORTS
With information from La Nación (GDA).

More news in EL TIEMPO