The company founded in 1947 has created unique programs for them, starting with the Ferrari Hyperclub which gives them the opportunity to be protagonists of events on the track and in Maranello.
Unpublished projects that are enriched year after year as Enrico Galliera, Ferrari Chief of Marketing and Commercial Officer, and Alessandra Todeschini, Head of Ferrari Endurance, explain.
In the front row
“Customers are part of our family and in special races, such as the 24 Hours of Le Mans, we want to experience unique emotions together with them” explains Enrico Galliera.
“The final goal is to create indelible memories, sharing a passion without borders, and feeling an integral part of the team, protagonists on the track”.
Concepts which, starting from the passion and desire that characterize the “universe” of the Prancing Horse, are transformed into unique projects. Among the most iconic, the Ferrari Hyperclub stands out.
“In 2023, when Ferrari returned to the top class of endurance racing, we developed a very exclusive program: it is the Ferrari Hyperclub, a club linked in particular to our commitment with the Le Mans Hypercar 499P, which includes only 101 customers” he details Alessandra Todeschini.
“We offer these customers, each with a companion, the incredible opportunity to experience the 24 Hours of Le Mans, from Wednesday to Sunday of the race, with activities and in dedicated spaces without ever leaving the circuit”.
Ferrari customers
Photo by: Ferrari
Ferrari House
Elegance, attention to detail, ad hoc activities find the best synthesis in a lounge that appeared on the track for the first time in June 2023 on the La Sarthe circuit, in a privileged place – a few meters from the last variant, which leads onto the main straight – from which the action on the track, day and night, can be breathed deeply.
“Casa Ferrari is a place where customers meet the drivers, engineers and the team as a whole, and is at the same time synonymous with friendship, relaxation and good food. Here, we also organize activities dedicated to our Hypercar program”, adds Todeschini.
“This is the case, for example, of the Endurance Masterclasses which are staged in the cinema room and represent invaluable insights into getting to know our Ferrari 499Ps, discovering how much they represent authentic laboratories of advanced technologies”.
Ferrari customers
Photo by: Ferrari
The color red
In addition to Casa Ferrari, the experience of Ferrari Hyperclub members is enriched by other dedicated spaces. Like the village of mobile homes which, while respecting the environment (once the event is over, they are dismantled), allows customers to spend entire days inside the Le Mans facility, being able to count on a reception, a concierge, a club bar and dedicated parking.
“With respect to 2024 we have renewed and expanded Casa Ferrari to guarantee an even broader experience”, analyzes Galliera.
“I remember, however, that the French experience is enriched by much else. I’m thinking of the Tribute Le Mans, which allows customers to take a journey with their Ferraris that ends with arrival at the legendary Sarthe circuit, or at the Ferrari Store , which we have reintroduced since 2023, allowing customers and passionate fans, arriving from all over the world, to come into contact with the world of the Prancing Horse, thus painting the paddock and stands red.”
Ferrari 499P Maranello Parade
Photo by: Ferrari Media Center
A long story
Since the dawn of the company founded by Enzo Ferrari, the relationship between the Prancing Horse and sporting customers has represented a seamless thread.
Just think of the many successes achieved on the track, yesterday and today, by the gentlemen drivers involved in the Maranello cars. A tradition that continues to innovate.
“For the large Ferrari family it is important to build customer loyalty in the LMH and GT programs – says Todeschini – Just think of the birth in 2019 of the Club Competizioni GT, which brings together all the Ferrari cars derived from the series that have raced in the last 35 years, or the many events which during the season give customers the opportunity to experience their passion with us”.
#Mans #Ferrari #Hyperclub #unique #experience #track #Customers
