Lancia returns to Belgium and Luxembourg as part of the brand’s expansion plan outside Italy. The Turin brand of the Stellantis group has launched a new relaunch plan, the Renaissance of the Italian car manufacturer which includes the arrival of three new models. In fact, after the debut of the new Lancia Ypsilon, the arrival of the new flagship is expected and finally the new generation of Delta which will be electric.
Lancia’s return to BeneLux
“Last Thursday was another important day in our renaissance plan: Lancia returns to Europe, starting with Belgium, Luxembourg and the Netherlands – declared Luca Napolitano, CEO of Lancia – Our ten-year strategic plan has a very clear objective: to make Lancia a desirable, respected and credible brand in the European premium segment. Thanks to the support of the new distribution network and a dedicated sales force, we will do our utmost to keep our promises and bring Lancia back to these countries!”
The plan for the region
The choice to give priority to Belgium and Luxembourg was not accidental but the result of an analysis of the preferences of customers who look favorably on Italian style. Secondly, the region is considered a potential growth basin for the brand, with significant sales potential. “This step represents a milestone for Lancia, – explained Milosz Tomanek, Director of Premium Brands Stellantis BeLux – with the opening of the first six showrooms in Belgium and Luxembourg. This expansion is part of Lancia’s strategic initiative aimed at establishing a solid presence in Belgium and Luxembourg, which involves expanding the network to reach ten showrooms by the end of 2024.”
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