Kaija Hemming has seen the trends come and go: when Cell Phones came, the sale of alarm clocks stopped, but now they are being bought again.
What keeps the shops afloat and what knocks them down? Journalist Anna-Stina Nykänen traveled to Rautalammi, where the old specialty shops are still working. The watch movement of 82-year-old Kaija Hemming is kept up by the cottagers. Researchers say the Korona era boosted the popularity of local shops.
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When the townsman drives through a small locality, he looks at the business premises and is horrified. How many shops are empty and dead. For the city dweller, shops are a sign of the vitality of the municipality. But are they that?
The same citizen can take a tram past Stockmann in the center of Helsinki. There is now a flea market there as well, and the company has once again started co-operation negotiations, but it does not seem at all that the whole Stadi is in a bad mess. Not a single store has a heart rate monitor for the entire city.
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