Kia Italia has announced the collaboration with PG Esports to sponsor the Summer Split of the PG Nationals of League of Legends, in progress since 7 June and which sees the best eight Italian teams involved, including the Atleta Esports, reigning champions. The competition is already registering record numbers on Twitch, with peaks reaching 10,800 concurrent viewers and about 123,000 total hours of streaming watched in the first three weeks alone.
Pierluigi Parnofiello, CEO of PG Esports: “The Esport system has always been based on principles such as sportsmanship, a sense of community and the sharing of a passion, characteristics that, for years now, have brought more and more people to approach this world. Also in this sense, the sector proves to be able to attract the attention of players of the caliber of Kia Italia, the first partner in the automotive world to join one of our tournaments. The sense of belonging and loyalty that competitive gaming is able to ensure represent a more unique than rare case on the international scene. And more and more companies are realizing it “.
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