Unstable demand for electric cars does not slow down the ambitions of Jaguarwhich confirms its intention to become a fully electric brand starting next year. Not surprisingly, in a few months the British car manufacturer should to completely revolutionize its range, cutting existing models and revealing a new concept car which will kick off a new era for the brand.
New electric GT concept
When we talk about revolution we really mean a radical change: all Jaguar models of the next generation they will not have any relationship with the previous cars, not only from an aesthetic point of view but also technically and in their positioning. A clue as to what we can expect will be provided as mentioned by a concept car that Jaguar will unveil by the end of the year, with which it will closely preview its first electric vehicle of the new era: a four-door GT costing £100,000, approximately €117,000, with a range of more than 700 kilometres, ultra-fast charging and a dual electric motor with over 575 PS of total power.
Jaguar’s strategy
The debut GT will be followed by at least two more models, namely an SUV and a luxury sedan: both of which will be revealed by 2028and both will take inspiration from the above concept car. “Today’s electric cars all look quite similar because they’ve spent too much time in a wind tunnel, for range reasons. – Jaguar CEO Rawdon Glover told Autocar – If you look at it, it’s a fairly homogenous industry, and I suspect that might be part of the reason why BEV sales have slowed down. What we want to do is make a car that you actually challenge some of these conventions“.
Confirmations on the jaguar
It is not yet clear how Jaguar will evolve the style of its cars, what is certain is that the iconic logo of the leaping jaguar will be revolutionized, but it will not disappear completely. “The news about the disappearance of our emblem has been a little exaggerated – added Glover – For brands that want to operate in the luxury sector, their origin, history and iconography they are really very important. Let’s say we’ve reinvented our logo for the new brand and the new model: we want it to live on, but in a slightly evolved format.”
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