iPad beats Surface: Apple’s tablet sells much more than Microsoft’s PC

In the competitive tablet landscape, Apple has taken a clear lead with its 13-inch iPad Pro M4, far surpassing Microsoft’s most recent Surface Pro in terms of orders for devices with OLED displays. This marked contrast in volumes highlights a clear market preference for Apple’s product over its competitors.

iPad wins by a lot: why?

The Apple M4 iPad Pro 13-inch not only that offers a latest generation OLED display as standard but also sets new standards in visual quality and energy efficiency with Tandem OLED technology. This innovation allows for brighter and more durable screens, demonstrating Apple’s commitment to offering the best user experience possible.

One of the reasons, however, may not be linked to the brand: Microsoft is asking $500 for the OLED display on the Surface Pro, a very high figure which however is accompanied by the transition to the Snapdragon X Elite chipset and 16GB of LPPDR5X RAM. Apple, on the other hand, does not require a surcharge as it is already integrated into the new iPad Pro.

Apple wants to bring OLED to other devices too

As Apple continues to strengthen its dominance in the high-end tablet segment, Microsoft may need to review its pricing and value strategy to remain competitive. The difference in sales volumes not only highlights the popularity of the iPad Pro but also raises questions about Microsoft’s ability to compete effectively in the premium tablet market.

Despite the impressive sales, Apple is facing criticism for limited features offered by iPadOS, which does not fully exploit the potential of the hardware. Future growth in this category will depend on expanding software capabilities, a move necessary to maintain consumer interest and loyalty.

In the meantime, however, the OLED battle for now seems to be won by Apple, and by a lot: the fact that the new Apple tablet brings, in addition to the fantastic OLED screen, also the new M4 chip, seems to have moved the bar a lot towards the Cupertino company. Furthermore, the company seems intent on all this