iOS 17.5 beta 2 opens the door to downloading apps from developer sites, but with caution

iPhone users, in some countries, have been granted permission to download apps from sources outside the App Storethanks to Apple's recent decision to respond to requests from European Union regulators.

The beta 2 of iOS 17.5 represents a significant change especially for European developers, as it introduces something new that could allow them to reduce costs related to third-party marketplaces and maintain control over the distribution of their creations.

To specify, the data only concerns residents in Europe, since at the moment Apple seems to have made it clear that it does not want to extend this possibility to all markets.

Wide distribution

The new option will be called Web Distribution and will allow developers to communicate directly with iPhone users via their sites, proving to be particularly favorable in scenarios similar to that of Epic Games, where attempts have been made to avoid the App Store due to tariffs imposed by Apple.

With iOS 17.5, users will have the ability to install an app on their device directly from a developer's site; This distribution scheme will be similar to the one already present on macOS, but with some extra restrictions due to the sensitivity of data on mobile devices.

However, Apple will not make life easy for developers who opt for this process.
The company has established strict guidelines and terms that developers must follow to participate in Web Deployment, including payment of a technological duty of 0.50 euros for each app installation that exceeds a certain annual threshold.

Apple has also established an App Store Connect, a series of websites considered safe for downloading apps on iPhone.

Let go

Apple, through its consolidated control over iOS, macOS, watchOS and the entire ecosystem, has always demonstrated a predilection for centralized management.

However, recent pressure from the EU has forced the company to move away from its comfort zone.
While maintaining its authority, Apple has introduced new systems to manage app updates, simplifying the process for users and reducing the risk of data loss.

The company, however, does not give all developers access to the new features.
Apple requires a high degree of responsibility and technical support for those who wish to distribute its apps through websites, reserving this option for developers with proven experience and success in the sector.

Worthy of note then, and on topic, are the recent vicissitudes between console emulators and their presence on the App Store.

Recall that x.5 versions of iOS are usually released mid-year, some time before WWDC.
If the timetable of previous years is followed, you can expect the final version to be available to all users towards the end of May.