During the Federal Electoral Process (PEF) 2023-2024, a historic figure will be reached with the transmission of more than 52 million spots by 3,734 radio and television concessionaires. This achievement not only breaks the record for compliance with the electoral guidelines, but also sets a new mark compared to previous elections.
Counselor Uuc-kib Espadas Ancona, president of the Commission on Prerogatives and Political Parties of the National Electoral Institute (INE), highlighted the “very high effectiveness” of the monitoring ordered by the INE.
According to Espadas Ancona, with few exceptions, 100 percent compliance has been achieved, thus allowing accurate detection of compliance with the guidelines that media outlets are required to transmit by law.
Effective Monitoring
In a conference on prerogatives and political parties, the director of State Time Administration in Radio and Television, Jorge Egren Moreno Troncoso, reported that as of April 16, and considering programming until May 15, a compliance of 99.59 was recorded. percent by the industry.
Moreno Troncoso highlighted that, compared to other electoral processes, this figure could reach levels similar to the last electoral process, consolidating historical compliance.
The Macrosa Press Room, enabled for information coverage of the PEF 2023-2024, served as a setting for Moreno Troncoso to emphasize that the radio and television industry is fulfilling its obligations in a notable way.
Importance of Space in the Media
Counselor Espadas Ancona stressed that the Mexican State has space in the broadcasts of all concessionaires, which is crucial for electoral democracy and the life of political parties.
This space in the media is divided into two important aspects: the prerogative of radio and television times and public financing.
Espadas Ancona also referred to the monitoring of news programs ordered by the INE, which seeks to measure with respect to freedom of expression what is transmitted in relation to political parties and candidacies.
This monitoring evaluates whether the transmissions contain positive, negative or neutral evaluations, and detects the use of inclusive language and discriminatory stereotypes.
Effective Political Communication Model
Yessica Alarcón Góngora, in charge of the Office of the Executive Directorate of Prerogatives and Political Parties, stated that the current political communication model has been effective during its 16 years of existence.
Alarcón Góngora pointed out that this model has guaranteed equity in the electoral contest, ensuring political parties’ access to the mass media and complying with the guiding principles of democracy: certainty, legality, independence, impartiality, objectivity, maximum publicity and gender parity.
The INE, as the sole authority in charge of managing the State’s time on radio and television, assigns these times to political parties, electoral authorities, coalitions and independent candidates. In the current process, two federal candidates for deputies in Michoacán and Chiapas, as well as 115 local candidates, have been able to use their time on radio and television thanks to this model.
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