THE REAL ESTATE OF US ORIGIN Remax He celebrates his 30 years in Spain with a turnover of 45.39 million euros in 2024, 18.37 % compared to 2023. 164 offices, more than 2,300 professionals … a growth environment according to the history of the company, on which its president, Javier Sierra, takes a tour in the following interview.
How do you remember the sector in 1994, when Remax began in our country?
It was an achievement, unpublished not only in Spain, but in the rest of the world, with the exception of North America, where the model was born (now, present in more than 140 countries). I always trusted, from the same beginning, that this option would work … despite the opinions of the sector at that time. They were wrong, since this way of working (and thinking) has demonstrated its efficiency all these years, in line with the American conception of cooperation, open collaboration, mutual support between agents: if I have a house and you a client, we all win.
In this tour in the real estate sector, they have gone through more than one crisis, as has happened with the rest of society …
Indeed, we had to face, for example, that of 2007-08, which made a business in which a lot of money earned (for our model, considered that we left better standing than in many other cases). We also suffer, but we endure better and, in fact, I think we have contributed to change the market: we were not the only ones, but nobody did more than us.
“If the Spanish real estate agent worked in the short term, we focused on the medium and long term”
What is the essence of the ‘Remax model’?
The main difference is that, while the Spanish real estate agent worked in the short term, we focused on the medium and long term. Customer -centered, not only in obsessing to close operations, but on leaving satisfied customers. This is a business in which it is worth sowing well, leaving the homework done and then collecting. And, above all, above all, in generating trust, in helping customers, in loving your profession.
Our philosophy, our corporate culture, of cooperation and support between entrepreneurs, has taken us here. Not as much as a real estate company company, but as a services company for real estate professionals, we help the development of people who want to have a business, a professional career in the real estate sector. We are all autonomous, if we take care of ourselves, we will take care of our clients.
To what extent does the company affect the current era of digital transformation (with, for example, new ‘players’ in the market)?
I consider that the times have not changed for us: we have adapted to the new times, yes (we develop in this sense, for our good and that of our clients), but the digital universe does not imply competition for Remax. And, in any case, it is essential to understand that each house or active is different, each client is different. We sit with customers to have coffee, something that neither banks nor technology can do.
“Neither bank or technology can sit down for coffee with the client”
How do the ‘Premium’ housing service include in its portfolio?
Remax is a generalist company, with all kinds of options, and in this range of services, we have The Remax Collection, for the most luxurious properties: in our case, we tend to customize efforts as much as possible, to think about homes that serve for something more than to spend a year, or as a mere investment vehicle.
As for the price problem, always comment that the problem is the floor, are you still thinking like that?
Of course, what is needed is more soil, and more houses, we have not built as much as it is thought, so I understand that this problem is raised and that there are people, especially young people, who cannot access it. In any case, there are more and more people who come to live in Spain, as I usually call it, ‘La Florida in Europe’, as one of the best quality countries in the world, which will further increase demand, both in tourism and in immigrant population. If we talk about the land, it is enough for the example that we have no problems selling housing and that for each rental proposal, they call us an average of 60 people per hour.
“We want to reach 400 offices, be bigger and more efficient”
How has remotex recovered from the effects of pandemic? And how does the closest future expect?
We have suffered the pandemic, but from there an eagerness arose to buy houses. In 2021, there was a 30% increase in front of before the pandemic, in 22 it fell 16% by war, interest rates, etc.; in 24, 20% increase (37% in recent months interannual). And the start of the year data ratifies our goal of growing 20% that can reach 30% if there are no more economic, geopolitical shocks, in a market in which 600,000 were sold in 2024 and in which 800-850 thousand can be sold (and one million would be sold if any).
In the face of the next few years, in Remax Spain we consider reaching the 400 offices, be increasingly large and efficient, contributing to the growth of an essential sector for the economy, without expiration date.
Remax in figures: 30 years of experience
– Total properties price volume transmitted through Remax associates in Spain in 2024: 1,266,339,977.28 €
-Business volume of associates and offices: 45,386,000 (growth of 18.37% compared to 2023)
– + 2,300 associated with Remax in Spain
-160 offices (the forecast is to open 30 new offices in Spain in 2025)
International data
– Global: present in more than 110 countries / + 9,000 offices + 144,000 agents
– In Europe: + of 33,000 associates; + 2,400 offices
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