In one week, Dungeon & Fighter Mobile produced revenue equal to the development cost of a triple-A

While the traditional market counts its failures, Tencent has launched Dungeon & Fighter Mobile in China which within a week has cashed in one microtransaction figure close to the value of the development costs of a triple A: 140 million dollars. By continuing on this path, it will become a new billion-dollar hit in the increasingly flourishing mobile market.

The company Sensor Tower estimated that DnF Mobile would have generated $63 million on the App Store from May 21st to today. The overall revenue estimate comes from Niko Partners, which it speaks of 140 million dollars between the App Store and Android stores.

Sensor Tower’s numbers are in line with those tracked by AppMagic, which show that DnF achieved $46.2 million in revenue on the App Store in China between May 21 and May 28. The difference in the figures is due to the fact that AppMagic counts IAP revenues, net of the commissions requested by the platforms and inclusive of taxes, while Sensor Tower evaluates the gross spending of the players.

Another mobile success

Sensor Tower data also speaks of 2.6 million downloads for the iOS version of the game, with AppMagic estimating total installs at 2.4 million. According to Bloomberg, DnF Mobile was the highest-grossing game on the Chinese App Store last week, followed by Honor of Kings and Peacekeeper Elite (the local version of PUBG Mobile), both from Tencent.

According to Xiaofeng Zeng, an analyst at Niko Partners, Dungeon & Fighter Mobile could generate revenues of $1 billion later this year: “Top-tier series like DnF have proven their longevity and money-generating power. That said, it’s still too early to tell whether DnF Mobile will be the next Honor of Kings for Tencent. First week revenues are in line with our expectations, but this is the result of an aggressive marketing campaign.”

For those unfamiliar, Dungeon & Fighter is a well-established series in the East, developed by Neople, a subsidiary of Nexon. She is known for the MMO of the same name which has generated $22 billion in global revenue since 2005.