A strategic investment that goes beyond the automotive industry: Porsche Ventures has focused on the technological society iMaker, the leading Chinese provider of virtual influencers and digital ecosystems. The investment underlines the sports car manufacturer’s understanding of the new consumer culture and trends relevant to young Chinese customers and its strategic goal of continuously investing in new application scenarios for digital content.
Porsche Ventures and iMaker have been collaborating since 2020. The partners are planning to build a new digital ecosystem that will extend and enhance the digital customer experience in Porsche vehicles. New digital features and technologies are being developed for in-car applications with particular attention to communication and interaction with younger generations through digital content and virtual influencers. Virtual influencers are computer-generated characters and avatars designed using innovative animation software. They have realistic facial expressions and body movements and are very similar to people. In Asia, virtual influencers they are increasingly used by the music industry, at live events, on social media platforms and in corporate communications.
“In its role as a traditional sports car manufacturer, Porsche has always been the driving force for change and innovation – said Jens Puttfarcken, President and CEO of Porsche China – We want to stay at the forefront of the automotive industry as we move into the digital age. This investment by Porsche Ventures is an important step in the implementation of our digital strategy and the start of an extended partnership with iMaker. “ The strategic investment in iMaker is another key step for Porsche to further expand its portfolio of digital products and services and accelerate its digital transformation. In the future, Porsche will also collaborate with iMaker in the field of digital application scenarios and on-board digital ecosystems, making vehicles an important part of digital life and consumer entertainment, as well as creating a convenient and superior digital journey for customers through a seamless experience. “We hope to provide different digital content and technical support for each brilliant idea and to find the right solutions to make it happen in the best possible way. – said Xia Bing, founder of iMaker – iMaker will support Porsche with the implementation and creation of digital content relevant to the automotive industry. “
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