Link building is one of the most popular SEO strategies to increase traffic to your website and improve visibility. It is one of the best ways to establish a web presence.
SEO professionals are familiar with the basics of link-building strategies. However, there is an aspect of link building that is often not discussed enough. Image link building is an aspect of SEO. Although this strategy is not easy, there are simple ways to build links with images.
Image link building is not as easy as it sounds. You can’t just use any image and expect links to come flooding in. It takes creativity and time to find the right image for other websites. Here are the types of images that attract links:
- Graphs
- Infographics
- Maps
- Product pictures
People want everything to happen quickly and easily. This applies to information that is accessed via instructions or guides. Publishing interesting information in the form of a graph or infographic will attract many backlinks. These image types are attracting links all across the internet.
Image Link Building: Why It’s Valuable
You can have backlinks to your site if you own high-quality images. Others sites might not create their visuals, so they may use images from other websites and link back to your site as the owner. Think about how many users you will attract if your visitors share images they find valuable.
A Denver SEO specialist has pointed out that images make it easier for readers to understand complicated information. If they are attractive, images can encourage people to spend more time at your site. Recent statistics show that:
- 52% of digital markers declare that “link building, brand mentions directly affect organic search rankings.”
- The first website in Google’s search results has more backlinks than the following ranked pages.
- Users focus more on informational images than text.
How to Build Links with Images
1. Correct links from incorrect attributions.
Sometimes, other users may have linked to your website from their site. However, the link points to the image and not the website. This will not benefit your website as your potential visitors won’t be able to find your website.
Here are some ways to correct incorrect attributions to your link:
- Look for any incorrect attributions. First, you must determine if your link has any incorrect attributions. You can maximize advanced online tools to determine which websites are linking to your images.
- Request for proper attribution. After you’ve identified the websites responsible for incorrect attributions, locate their email address and contact them directly to request proper attributions.
2. Claim the links to images without permission .
While most people who use your images on their websites will credit you with the link, some will not. One way to correct links is by uploading images to Google search. Google will display all pages where the image is used.
You should check if these websites have credited your website with a hyperlink. You can contact them to request proper credit and attribution for the image.
Google image search is simple and completely free. Verifying that every website has the correct attribution and credit links can take some time. Another system can be used to ensure that your images are authorized and that your website is credited with a hyperlink. This system is easier to use and allows you to choose the websites you wish to contact regarding image link building.
3. Use the TRUST formula .
There are many options for creating image backlinks. However, the TRUST formula is the best strategy.
- Trending subject. Look for topics bloggers and journalists discuss and create content about them. Then wait for backlinks to appear.
- Research analysis. Find the right topic and do your research to find relevant data that will make it stand out from other content.
- Unusual takeaway. You must create a catchy headline that is interesting and relevant to your content. Keep your audience interested and engaged in what your content has to offer.
- Simple visual. As mentioned, everyone loves a simple visual. Make sure your image is simple to comprehend and pleasing to the eye. To make your image more appealing to the eye, be sure to include all details.
- Tactical promotions. Promoting your content is the last and most important strategy. Send an email blast to your target audience. Send an email blast to your audience if you are able.
Key Takeaway
Online PR professionals are always looking for new ways of making images more linkable. You have many options to create image backlinks that work. To avoid unauthorized users, you must monitor your images and content. Remember, regardless of whether the link-building process is image-based, it’s about creating value and finding ways to earn links.
To create strategies that are effective for your brand, you can use the basics of these tactics or partner with a marketing firm that provides the best SEO Strategies and systems to monitor and keep tabs on all your image content. Professional SEO experts can also make sure your website is correctly attributed and credited with hyperlinks.
