There are few things more anticipated than the announcement of the Christmas Lottery from Loterías y Apuestas del Estado. On this occasion, the protagonist is Julián, an endearing man who lives in a Galician village near Vigo, in emptied Spain and who, unexpectedly, is surprised by a journalist when he goes to a nearby town to buy lottery tickets. “I have no one to share the tenth with,” he expresses through the screen, an image that is quickly shared on social networks.
The advertisement shows Julián, a man who lives in a town in emptied Spain, a Galician village around Vigo, and who by chance is interviewed by a reporter when he goes to a nearby town to buy lottery tickets. “I have no one to share the tenth with,” says the character, who goes viral on social networks, with everyone sharing their tenth with him. In a matter of hours, thousands of people share the same thought: “I share my tenth with Julián.”
The jackpot winners join this initiative and decide to share it with him. Thus, their small town begins little by little to come back to life thanks to everyone’s help. «Everyone felt identified and represented. We wanted to make a choral story, with many people participating,” acknowledged Davidi Vigil, creative director of the ad, during the press conference to present the ad.
“Solidarity is more necessary than ever at this time,” claimed the president of State Lotteries and Betting, Jesús Huerta Almendro, who also remembered those affected by DANA. So much so that he and his team considered postponing the presentation, although in the end this was not the case. Also, he has happily announced the reopening of the number one administration of Benetússer, one of the towns in the most affected area. “Through Julián, what we want is to tell the story of an entire country and how it is capable of organizing itself to solve a person’s problem,” explained the creatives of the spot, created by the Proximity Madrid agency.
#share #tenth #drama #portrayed #Christmas #Lottery #announcement
