Hyundai Motor Europe and Amsterdam Fashion Week, more conveniently known as AFW, have officially announced their partnership in an effort to join forces to promote a more sustainable fashion event in Europe. The collaboration represents a important milestone in Hyundai’s ongoing commitment to sustainability, in line with its vision “Progress for Humanity”: the common goal is to create a more sustainable future through cutting-edge design and circular economy practices.
Hyundai and Amsterdam Fashion Week
To celebrate this partnership, Hyundai will create an exclusive collection using the materials used for INSTER seatsthe latest and smallest addition to its 100% electric Ioniq range. The fabric in question is made from recycled PET bottles, a choice that demonstrates the Korean brand’s commitment to recycling and transforming waste materials into high-quality and fashionable products. Also, during AFW, Hyundai to support MARTANan innovative, fully circular brand, aiming to inspire other companies to adopt sustainable practices and contribute to a better future for future generations. Amsterdam Fashion Week will take place from September 2nd to 6th.
For a more sustainable fashion
“There collaboration with Amsterdam Fashion Week It is another example of our dedication to progress and sustainability – commented Andreas-Christoph Hofmann, Vice President Marketing, Product and PR at Hyundai Motor Europe – Through this collaboration, we hope to highlight the importance of the circular economy and support the innovative minds who are driving change.”
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