After the collapse of the billboard, local authorities found themselves faced with a scene dominated by devastation.
Is advertising bad? There is nothing to joke about, this time something truly tragic happened due to a structure that fell due to bad weather. And we know how much each advertising panel on the street, high above our heads, it can be big and heavy.
The huge advertising sign was knocked down by one violent storm, falling on a gas station and hitting several homes. The toll is disastrous and terrible: the large advertising panel caused the immediate death of 12 people and injured around sixty.
The bad news event occurred in Mumbai, the most populous center in India. The local authorities, who promptly arrived on the scene, found a catastrophic scene dominated by devastation. Gaurav Chauhan, inspector of the Natural Disaster Response Force (NDRF), confirmed the discovery of eight bodies in the rubble, while four other victims still remain trapped under the remains of the large advertising panel, a billboard that measured 70 by 50 metres.
The storm that hit Mumbai last Thursday was extremely violent, characterized by strong winds, torrential rain and dust storms that even uprooted trees and caused blackouts in several areas. The storm also caused disruptions in urban train service and the temporary suspension of flights at Mumbai International Airport.
The consequences of the collapse of the billboard required immediate action. The injured were transported and treated at Rajawadi hospital. Maharashtra Deputy Chief Minister Devendra Fadnavis announced the opening of a thorough investigation to clarify the circumstances that led to this disastrous event. “This incident is a serious blow to our community and forces us to reflect on the importance of public infrastructure safety,” Fadnavis said.
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