How to Write Good Content Writing for Real Estate Industry

Introduction

Why content writing? How it may affect real estate business.

Some may believe that generating content for your real estate business is taxing. However, in contrast to the early stages of social media where one would need to flip through advertisements to find a realtor or consult a family friend, social media has helped out so much that the adoption of different real estate digital marketing tactics have opened up a new channel for buyers and brokers.

Furthermore, the introduction of social media has altered the way advertisements were created and changed the perceptions of consumers, which prompted these real estate companies to hop on the trend. Homebuyers are able to obtain a wealth of information on listings, made available with a simple click. They may also gain insight into the company’s profile and industry knowledge by reading the information published on the company’s social media channels.

As a result, there has been stiff competition amongst these real estate companies as they try to woo your clients away. In this article, we will be diving into some of the best methods you can utilise for your content writing that will propel your company to greater heights!

How to Start Writing Good Content

Research, Research, Research!

To start everything off, you need to put in some effort in researching the type of content you would like to write about. As there are many types of real estate content writing, each would need extensive research performed before the content writer can start writing on it. The motto here is “the more information you provide, the better it gets” in gaining traffic, which will prompt more people to read your content. Hence, conducting primary and secondary research will help develop and refine your content according to market requirements.

Planning Your Strategy

Once your research has been made, a strategy can be laid out. Take it as a blueprint before the content is written out. It should include the goals, wants and needs that reflect onto the company’s desire. Remember, real estate content should speak a thousand words. Not to mention, a content strategy is able to help you reach your goals, measure your progress, explore new opportunities, minimise expenses, improve productivity and deliver material that will increase traffic in real estate company websites.

Narrow Down Your Market

Narrowing down the market should be next in the list, as it helps you find the niche market for your content. In real estate content, you’ll be looking into deciding between brokers, realtors, developers, property owners or entry-level of all the equivalent. Do select carefully as you’d want someone who can understand the content and language to ensure your real estate content is effective.

Maintain Activity On Social Media Outlets

As social media has been known to provide us with entertainment and news, it is an efficient tool to engage with readers and discover new content ideas online or even from other real estate companies. Advertising listings, reaching out to younger buyers and building connections with potential clients all help in boosting and increasing traffic to your social media platforms. Also, posting often can keep your readers reminded of your company and continue with the organic traffic it has created.

Maintain A Quality Website

A quality website should present all necessary information in an organised manner. Keeping the design clean and uncluttered is the best thing you can do to help your readers easily navigate your site. Including a search tool and helpful links to your website can be a very good way to keep your clients on your site as well. Use readable fonts, labels, appropriate images and clickable links to enhance user experience and leave a positive impression, as it just may turn them into potential customers for your real estate business.

So, How is Content Writing Done?

In context, content writing is writing, editing and publishing content in a digital format. And since this blog is for content writing for the real estate industry, it should be persuasive, eye-catching and appealing, with little clutter and a comprehensive definition. Images are necessary as well, as it helps give readers a little break after reading each passage, allowing them to keep reading the content and make it worthwhile.

With that out of the way, you’re on the right path in posting quality content writing, right?

Well, not really.

You see, your writing can be stunning, emotional; but if you do not optimise it, especially content for the real estate industry, it will just end up becoming unread content. Ensuring that your content is SEO-optimised would allow you to write about trending topics, covering the correct sub-topics and also using relevant keywords relating back to the real estate’s products or services, and reaching even wider audiences!

Apart from solely relying on search engines with SEO in place, being able to attract a wider audience from multiple platforms can also boost your real estate company’s image. The more platforms the content appears on, the better chances you have to attract readers to your content; be it social media posts, newsletters, property listings or even infographics related to real estate. With higher traffic, the call to action could be implemented, as the end goal here is to ultimately convert the readers, listeners or even viewers into potential customers or investors.

How To Be A Good Content Writer

Anyone can become a content writer, but not everyone can be a good content writer.

But how can you create content that engages with your readers while also creating an impact? Didn’t think of that right?

Clear objectives are the way to go here in real estate, as the more detailed your goals are, the better direction you have for your content. Without it, you’re bound to head into some rocky paths. From there, you’d need to narrow down your demographic, creating a niche group of readers you want to target. Make sure they have the same, if not similar, thoughts. Since this is real estate, you’re looking at investors, buyers, realtors, new leads and more as your target.

Your style of writing also determines what your target is looking into. Would it be persuasive, narrative, expository or descriptive? Since we are focusing on the real estate industry, there are two styles that are commonly used. For recruiting new leads and associates, it’s usually a persuasive style as you’d need to convince potential workers to join. For selling properties, providing informative content can be portrayed through a descriptive style of writing.

Apart from the style of writing, having a bold headline and relevant content will catch the attention of customers. Without it, all your hard work and research will be pointless, accomplishing frustration and the dire need of motivation.

SEO also helps to showcase your content to readers and achieve the objectives you had planned out earlier in your marketing plan. Create a meta title from your principal keyword and make sure it is search engine optimised, making it appealing to your readers. Keeping it brief and simple will be the best solution. Don’t forget to also proofread your content! You need to use the right words for readers to understand your meaning.

Content Pillars For The Real Estate Industry

Content pillars for real estate content marketing are critical because they support marketing strategies, advertising, and branding. There are numerous parts, but having a multitude of information covering every facet of your company can make your website a trustworthy source for readers.

Let’s look into important content pillars for the real estate industry.

Educational Content Pillar

Under the educational content pillar, you’d want to dive into content that would provide your readers with information and knowledge they may have not heard of. Take a potential customer trying to purchase a house. They look for your website, hoping to get some details or guidance on the steps needed to purchase a home.

So, what do you do?

The addition of educational guides, blogs and steps needed related to buying, selling, renting and mortgaging would be the best option here as you’d want to give your potential customers as much relevance as possible. Providing tips, genuine content and guidance for the customers will ultimately create a return to the current content site or company website, increasing potential sales.

Informational Content Pillar

Making sure your content relates back to real estate, which includes trends and forecasts, is necessary for your target market. Topics on the local and global economy, investment, property taxes, market insights and more all relate back to real estate, which you can highlight. You can also talk about local events in your area, as it would not just attract buyers or sellers, but also keen investors.

Conclusion & Summary

Content writing for real estate requires some extensive market research, a well-aligned objective plan and high-quality content in order to achieve the goals that you’ve outlined. Some addition of memes and a lot of effort later and you’re in for a positive outcome! And don’t forget, content writing and social media go hand-in-hand, so having the two used simultaneously will become beneficial to your real estate content.

Looking for more investment tips? Check out IQI’s blog to see more relevant tips!

Cover Page: