Always handy to know how to create the perfect advertisement on Marktplaats. However?
Let’s be honest, a bad advertisement on Marktplaats more than once makes you look less seriously at the product on offer, doesn’t it? Advertisements full of spelling errors, without punctuation and written in incomprehensible Dutch do not exactly invite you to read on.
We saw an example of this a while back on Autoblog. An article mentioned a red Golf Country on Marktplaats. The car was so nice that it was worth a piece. Only the ad text was so bad that it was mentioned in the comments. Autoblog reader @a horse said: “With ad copy like that, he’ll figure it out.”
That text must have been really bad. Judge yourself!
Bad ad is bad sales
You see, the above advertisement is not only written in an almost incomprehensible form of Dutch, it is also very unsympathetic. I understand @a horse Well, I would also rather look further with such an advertisement to see if there is anything else for sale. And that’s a shame, because the car itself is nice…
What is also incorrect, dear advertisers, is the following sentence. “The car is in mint condition”. The incorrectly placed ‘d’ in this case is wrong and also correct at the same time. I explain that. ‘Wrong’ is wrong here. It must be ‘wrong’ in this case. Pay attention to that too! It looks a bit silly and it happens very often…
But what is the perfect advertisement?
If you do want to write a good advertisement, pay attention – as indicated – to your spelling and the further correct use of the Dutch language. That is obvious. But there are many more things to think about when writing the perfect advertisement on Marktplaats.
If you sell a car as a private individual, make sure that you appear reliable to potential buyers. Tell something about yourself, about your experiences with the car and why you are getting rid of it. Also be honest about any flaws, that radiates confidence.
Put the most important at the top
The first 140 characters of an ad can be seen on the results page (the overview page with all ads) and therefore immediately catch the eye. That is why it is smart to name the unique characteristics of your car at the beginning of the text.
Not everyone reads the entire ad, so it’s important to convince the reader as soon as possible. For example, keep your target audience in mind. Is your car the perfect family car with a third row of seats, plenty of space in the back, and sliding doors for easy entry? Then start your ad with this.
Please keep it short!
Try to keep your ad short, concise, and readable. Use a paragraph format with blank lines and formatting to make the text clear. In addition, you can draw attention to important words by using them Fat and you can use bullet points for a clear structure.
Incidentally, it is not advisable to make a complete list of the advertisement. Start with an introduction in which you first state the main points. If you enter your license plate number when creating your advertisement, the most important characteristics will already be filled in for you automatically. Is that just as easy?
Check these and add the unique options of your car. In this way, a buyer has a complete picture of all (technical) information.
Take good pictures
You take the trouble to create an advertisement on Marktplaats. So take the trouble to take a set of good photos. So not just the front or back. But also both (!) sides of the vehicle. Be honest about a possible scratch or, for example, rim damage, so that you do not get an annoying discussion on site with the test drive.
You can upload 24 photos with your ad. Sufficient to show the car inside and out. It is also appreciated if you photograph the booklets, including two keys if they are still present.
All the tools for the perfect advertisement
And with this we have given you all the tools you need to put the perfect advertisement on Marktplaats. We hope it was of some use to you!
Anyway, we wish you good luck with the sale! But that will surely be fine now!
This article How do you create the perfect advertisement on Marktplaats? appeared first on Autoblog.nl.
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