Buyers will appreciate a peaceful tour of the apartment at a time that suits them. According to real estate agents, the joint presentation is suitable for hot objects, especially during the first presentation of the apartment.
Housing more private demonstrations are now being held than in the pre-coronary pandemic. In the worst phase of the pandemic, joint demonstrations were abandoned altogether to control infections
Director of OP Home Lasse Palovaara believes that housing will continue to be featured more and more in private demonstrations.
“There’s no going back here, but yes, private screens are more popular than ever,” and they’re sure to continue to grow in popularity.
Palovaara believes that the coronavirus accelerated the transition to private displays that was already underway.
“Customers know how to demand an even more personalized service. There is no universal screen for those looking for that apartment. There is a large number of people in the property of interest at a time, but in a private screen the broker is only for one client.”
Managing Director of Finnish Real Estate Agents (SKVL) Jussi Mannerberg says there are more private screens today than general screens.
“However, it is very apartment-specific.”
Apartment center half of the apartments to be transferred are in a private presentation, the business director estimates Marina Salenius. However, he does not believe that private presentations as such will remain a permanent practice.
“Private presentations are still held a lot, but with the arrival of spring, there has also been a return to general presentations. Not everyone wants and may not notice private presentations. ”
Inside the apartment tour, you can also make an appointment for a private tour on a case-by-case basis.
“You can book a quarter-hour or one-and-a-half-hour private presentation of your own time from within the general presentation. Then the apartment can be viewed by one customer for an agreed period of time, ”says Salenius.
Today, there are almost only private demonstrations of the properties.
SKVL’s Mannerberg says a private presentation is the best way to meet a customer.
“Then it is known that the customer is interested in the item in question and they will talk more directly about it. There is a lot of noise on the public display and a lot of people to get in touch with. ”
According to Mannerberg, focusing on one customer offers the broker a good opportunity to map out the customer’s overall situation, the current type of housing and the possible need to sell their own home.
The proliferation of private displays has changed the work of real estate agents a lot. Sunday was a busy day for brokers, OP Kodin Palovaara reminds.
“Nowadays, some brokers very rarely or not at all have house demonstrations on Sundays. Of course, there may be some items for sale where they are deemed necessary. ”
The more a person interested in an item wants the more, the more the work of the broker on the private display.
“The proliferation of private screens requires real estate agents to manage their time,” says Palovaara.
Also Salenius of the apartment center says that private presentations organized separately for customers know more work for the broker. According to Salenius, private demonstrations have a positive effect on the purchase decision.
“The customer can get to know the apartment in peace at a time that suits them. The customer also has a much lower threshold for submitting an offer for an apartment in a private presentation than in a general presentation. ”
In addition to the broker, a pleasant way for customers also requires more flexibility from the seller of the apartment.
“This must also be agreed with the customer who placed the sales order,” says Salenius.
Housing demonstrations for one customer at a time are held throughout the country. Nor is it a phenomenon focused on urban areas.
“They are in demand throughout Finland. Private presentations are the way to reach customers in places in Northern Finland, for example. ”
Often the private screening will be followed by private screens for interested customers, Palovaara says.
“If there are more than one hot item for which every willing customer wants a private display, that’s what to do. It’s up to the broker to decide what’s the optimal solution for both the seller and the buyer candidates.”
According to Palovaara, general evidence is often necessary to ensure equal treatment of candidate buyers. It may therefore be justified to present an item of interest to a large number of buyers on the general display, at least at the beginning of the sale.
Salenius believes that the general presentation is in favor of reaching a larger number of buyer candidates at once.
“In locations where there is a lot of interest, there may be two brokers on site to serve customers.”
Dozens of interested people will be able to explore the site on site at the same time. The reason for a private presentation alone can sometimes be the seller’s wish that he doesn’t want a general presentation at all.
In addition to the increase in private screens, the pandemic spawned other changes to the presentation of homes. In order to make it easier to get to know the destination on the Internet, higher-quality image and video material is utilized.
“We also have virtual remote demos. The broker is filming on site and the viewer is able to follow it. It contributes to reducing the need for universal screens and has come to stay, ”Palovaara believes.
Mannerberg believes that the general presentations will continue.
“When people go to see an apartment the inspiration can ignite. Not everyone is used to watching online. They want to feel the atmosphere. ”
The downside of a presentation open to everyone is that Mannerberg sees it as likely to attract casual outdoor enthusiasts to the apartment.
“It is not easy for a broker to find out the motives of the viewers of an apartment in a short time. Real estate agents who are considering selling their own home or other real estate agents may also be presenting to follow the work of the real estate agent. ”
According to him, the overview is good for those looking for an apartment when he is mapping out a suitable apartment and residential area.
However, Mannerberg no longer expects universal displays to return to pre-pandemic levels. According to Mannergerg, this is due to the fact that buyers are used to operating through private demonstrations.
During the corona period, it was also found that people who were intending to buy mostly attended the housing demonstrations.
“There were fewer people on the move, but in reality the number of buyers increased because the motivation to buy was high.”
According to Mannerberg, the development of the housing market has the greatest impact on housing demonstrations.
“As the market stabilizes and supply increases, general presentations will raise their heads. In a tough market situation, people rush to the screens or want a private presentation before the general presentation. ”
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