Honor launches Honor Magic4 on the market

HONOR presented on the occasion of the Mobile World Congress the new smartphone series HONOR Magic4: a phone that packs innovative technological features and a design that is as elegant as it is iconic, made even more unique thanks to interesting and trendy colors.

To present it to the whole world, HONOR relied on Nima Benati, the talented Italian photographer who has been riding the most important high fashion photography sets for years.

With an iconic symmetrical design And an improved display for the viewing experience, coupled with innovative capabilities for photography and videography, superior performance and comprehensive privacy features, the new HONOR Magic4 series takes HONOR’s flagship line to a whole new level. A perfect phone for young content creators and style and design enthusiasts who want to be inspired by technology to create professionally nuanced images and videos.

The artistic photos of Nima Benati for the Honor campaign

And these are precisely the characteristics that have pushed it Nima Benati to become the official photographer of the HONOR Magic4 global campaign. The fil rouge of the business was the claim of HONOR “The Power of Magic“, A philosophy that encourages consumers to dare to create images and contents capable of leaving magical and lasting memories and emotions.

Nima was inspired by unique shape of the cameracalled “The Eye of Muse”: a perfect black circle which makes this smartphone even more iconic and recognizable. And it is precisely starting from this detail that the photographer decided to set the entire setting of the campaign: the phone has become “human” thanks to some models that have concretely embodied the appearance of the devicestarting from its shapes up to the most particular colors, blue and gold.

The photographs of the campaign perfectly reflect the concept of The Power Of Magic: the phone seems to float in the air thanks to special effects and tricks of the trade, the models have ethereal and old-fashioned features and the colors give contrasting emotions and sensations, obtained thanks to the skilful use of the light-dark effect.

HONOR Magic4 Pro will be available in Cyan and Gold versions, the same colors with which Nima Benati set the campaign setting of the brand, leaking in a few clicks the essentiality of a technologically advanced smartphone with a noteworthy design.

A collaboration born thanks to a common goal: the brand and the photographer have joined forces to create an impactful communication, capable of further enhancing the incredible device. Technology is now part of our lives and it is always easier to create professional content with our devices: when art, design and technology come together, the result is sensational and HONOR Magic4 is a concrete and tangible example of this.

You can discover the new Series HONOR Magic4 on the official website.