In this edition of PROMPTING, we interview Guillermo Flores Pacheco, a visual artist from Guadalajara whose work has reached a new milestone: the Adobe Photoshop 2025 cover. This achievement positions it as a benchmark in design and photography, similar to the prestige of being chosen for the cover of the FIFA video game in the sports world. However, what makes Guillermo special is not only his technical skill, but his focus on working in symbiosis with artificial intelligence (AI) to create authentic art loaded with symbolism.
Born into a family of musicians, Guillermo grew up immersed in creativity. Unlike his parents, he found his passion in digital design and collage, building a career that today includes collaborations with brands such as Nike, Marc Jacobs and Apple. Her vibrant style celebrates Mexican culture and is a reflection of her perseverance. After leaving his first job at a creative agency, Guillermo launched himself as freelance and, thanks to his distinctive Orbeh Studio project, he captured the attention of important global clients.
For Guillermo, AI does not replace his vision. It helps him enhance it and his collaboration with Adobe is proof of this, because although the tool made his work easier, the final content is loaded with his personal story and symbols of his life. for him The piece is a self-portrait full of details with many hidden meanings.. Among them, the moon—a reminder of the eclipse he experienced during the process—and seven butterflies in honor of his father, who was nicknamed “The Seven.” This creation of his today is in the greatest showcase of the world of digital art, since every time the Photoshop application is opened by a design professional, the colorful character that Guillermo wanted to share with the world appears in all its splendor.
AI was part of the process
Adobe sought to have Guillermo take advantage of Photoshop’s new artificial intelligence capabilities, including image generation, color adjustment, and detail enhancement tools. However, in their case, AI is not a simple solution to speed up work. Guillermo assures that each of his pieces goes through extensive research, and the elements included are deeply thought out. AI, far from determining the style or intention of your work, It allowed him to free up time to research or dedicate it to activities away from the screen, where his inspiration really comes from..
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