Despite the death of StadiaGoogle still believes in the cloud gamingso much so that it has launched a new service for software houses, called Google Cloud for Live Gameswhich will make its infrastructure available to make companies more agile.
If we want, it is also the confirmation that cloud gaming is considered vital for the operations of modern companies that deal with video games, in particular those that manage or are developing live service games.
According to Jack Buser, Google Cloud’s director of game industry solutions who some of you may remember for the PlayStation Home project and as one of the executives at Stadia, it makes sense that Google’s cloud technology, already used by services like YouTube or Google Search, is used by companies to have spotless rollouts for millions of users without missing a beat.
Among Google Cloud customers, many companies that deal with video games already stand out, such as Activision Blizzard King, Bandai Namco, Embracer Group, Square Enix, Sega, Nintendo, Ubisoft, 2K and others.
According to Buser, Google Cloud is focused on three areas in particular: reaching players wherever they are, collecting and organizing game data, and unlocking player and game information. In short, it’s not just an infrastructural service, but also more aimed at collecting and analyzing data for customers, a significant added value.
For Buser, Google’s mission is to provide secure servers for players to connect with the games they want to play. The server infrastructure should be adaptive, or capable of bringing games to players whether they are 1,000 or millions at launch. No game should ever go down or keep players out due to queues. With Google Cloud for Live Games that’s a problem already solved: “You won’t have to worry about this stuff and you can focus on making great games.”
In short, the experience gained with Stadia has not been completely lost and Google is still in some way in the sector, albeit in a role that does not reach gamers very much.
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