One of the worst parts to go shopping is the moment in which it touches us Wait long lines. Whether to wait for a tester to be free or to pay what we have been, waiting for a long time to despair many consumers.
Although this does not happen every time we go to a clothing store, in the most popular, such as Zarait is a picture that can be repeated above all on weekends or in concrete seasons such as sales or Christmas.
With this premise, Inditex seeks Improve your customer’s purchase experience And, for this, novel technologies are implementing in its different stores. Thus, Zara, as a flagship of the company, has been the first store of the company of Amancio Ortega to incorporate a novelty in the line of innovation to offer benefits to its customers.
The change in Zara that will save pass through your customers
This novelty consists of the establishment of a technology that Allows customers to pay anywhere in the store without going down the box. As indicated by Europa Press, for this, the company has developed a device for its store equipment, which is, according to the company, capable of identifying garments through RFID technology without the need for additional tools, as well as deactivating its lengths and managing customer payments in a “fast and safe” way.
In this way, Zara employees can scan the products from anywhere in the store, creating a virtual purchase basket where The customer can pay with his card or telephone, deactivating the alarms at the same time of payment. In addition, the system makes the purchase ticket automatically send to the customer email or its mobile.
The technology used for it, RFID (radio frequency identification) Posts the control of the stock in real time, both in physical and online, expediting the process much more, avoiding queues and allowing a more comfortable purchase. From the aforementioned source they explain that Each garment receives a unique identificationguaranteeing “precise” monitoring during distribution and marketing.
In which stores does this new payment system apply?
This technology is in a pilot phase and the stores chosen to try it have been the Zara de Plaza de España in Madrid, Zara de Paseo de Gracia in Barcelona, that of Gran Vía in Bilbao and Zara Compostela in A Coruña.
According to ‘Article 14’, Inditex plans this innovation in the payment system to be applied to many more of its Zara stores, as well as to Other brands of the company like Bershla and Pull & Bear.
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