George Lucas, creator of Star Wars, recently spoke about the real reasons why he decided to sell this franchise to Disney. That was before the French outlet Brut at the 2024 Cannes Film Festival, which he attended.
The first thing he commented was ‘streaming is really powerful, and that’s great, it’s really improved the movie business’. Video on demand service platforms have grown a lot since 2012.
That year was the year he sold Star Wars to Disney. Lucas went on to say ‘in the movie business… we could see the problems and it was not good. So everyone was looking to save it, but no one knew that streaming would do it.’.
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Then he highlighted ‘And that’s when Netflix took off, and at that point I said, ‘I don’t know what this is going to be, there’s going to be a giant transition in the business, I don’t know a lot about it,’ and I sold the company and retired.’. That’s what happened.
From what can be read between the lines, George Lucas didn’t want to worry about where the business was going. Anyway, he had made millions with Star Wars and that is why he decided to sell the rights to this franchise and stop worrying about it.
For many it is clear that Disney has made a lot of money with the series and films in the saga, but at the level of critics and consumers themselves it has had serious ups and downs in its productions.
The new Star Wars trilogy made a lot of money but never managed to match the impact of the original or the prequels. Several spin-off or derivative films were planned, but some ended up canceled and others ended up becoming series.
There were successes and failures in these, and some believe that Disney has finally found the ‘formula’ to be successful. But he only achieved that by moving away from the cinema. Now another film in the franchise with Daisy Ridley is on the way.
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