López Miras underlines “the dual objective of boosting the music events sector and promoting a new promotion experience”
The president of the Region of Murcia, Fernando López Miras, presented this Thursday at Fitur the brand ‘Festivals Region of Murcia. More music’, a quality label that brings together the most important events that are held in the Community and that meet the highest standards “with the dual objective of boosting the music events sector and promoting a new promotional experience.”
“The festivals held in the Region of Murcia bring life to every corner of the Region every month, opening the door to thousands of visitors who have made us a must-see,” said López Miras, who stressed that the festivals “deseasonalise tourism, stimulates the occupation of accommodation and boosts the local economy and employment.
This action promoted by the regional government with which it is intended to publicize the ‘festival’ experience in the Region has been presented as an extraordinary action within the framework of the International Tourism Fair (FITUR) in Madrid and has had the performances by artists such as Funambulista, Kuve and Trashi.
Currently, the Region of Murcia hosts twenty festivals. In 2019 alone, the number of festival goers was more than 210,000 people, which also had an impact on the number of overnight stays, which amounted to 420,000. Total income from this type of event was 24.4 million euros.
The regional president highlighted that “the Region of Murcia has configured around its festivals a whole cultural and tourist resource capable of offering a unique and quality experience to the visitor during all times of the year.” “We are, therefore, facing a real economic engine that is going to be very important when it comes to promoting the reactivation of the sector,” he asserted.
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