The conglomerate of LUZJO LVMHannounced in October 2024 together with Formula 1 a sponsorship worldwide from 2025 for a duration of ten years, a financial commitment encrypted in Several million dollars that already begins to … become tangible and will give more than a surprise to the competition.
It is not the first time that The LVMH group is present in the most important sports competitions in the worldrecently it was one of the main sponsors of the Olympic and Paralympic Games of Paris 2024 and often the trunks of Louis Vuitton They host the most important trophies in the sports world from tennis to football. This Thursday, this brand also announced that it becomes Official Partner of the F1® and Title Partner of the long -awaited Formula 1® Louis Vuitton Australian Grand Prix 2025 That will be held in Melbourne. A collaboration that not only unites two seemingly distant worlds, but also reinforces a shared vision of excellence, innovation and unwavering triumphs; Sample of the beginning of the collaborations between both houses.
From the stopwatch to the champagne
This historic pact will not only mean the presence of several of the luxury brands of LVMH -As Louis Vuitton, Moët Hennessy and Tag Heuer– in F1 events, but Tag Heuer It will officially replace Rolex as an official timer in this sport. In addition, it is expected to be Moët & Chandon who takes care of the podium champagne.
This year, the sports championship meets nothing more and nothing less than 75 years of historyand what better way to celebrate it than allowing LV to enter strongly in its territory, reaffirming its presence in the world of high performance sport. And, since its first approach to motor racing, Maison has shown that it knows how to merge style and speed with great skill.
«I am immensely proud of this association between Louis Vuitton and Formula 1, with our shared ambition to always fight for innovation, crafts and precision. The synergy of our two worlds is reflected in the Savoir Faire of our workshops and garages, artisans and engineers, while celebrating the extraordinary performance of champions pilots around the world who embark on a trip of excellence in each race », affirms Pietro BeccariPresident and general director of Louis Vuitton.
Luxury trophies
The trophy of victory continues to constitute the symbol of triumph by antonomasia in some of the most important sports competitions in the world, such as the FIFA World Cup , Ballon d’Or®, the Olympic and Paralympic Games of Paris 2024 and the America’s Cup.
Like all the personalized designs of Louis Vuitton, the trophies are created in the historic workshop of the Maison in Asnières, where some of the first carboles were produced under the direction of Georges Vuitton (son of Louis Vuitton), which already in 1897 knew how to predict the boom in the demand for cars. Aware that the trunks would be placed in the back of the vehicles and exposed to the weather, decided to move away from the leather and opt in its place for the creation of a new and resistant fabric to which the name “Vuittonite”, which would later become the fabric that Maison uses today. The new trophies will carry the emblematic V (from Vuitton and Victoria), adapting their colors to each race on the classic brown background.
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