Local commerce has been—and continues to be—an essential pillar in the life of the neighborhoods. In recent years we have seen how, in times as complicated as the pandemic, small stores of all life and neighborhood bars proved to be more than just businesses, becoming the soul of communities. They provide employment, revitalize the streets and offer fresh, quality products, with the closeness and personalized attention that any neighbor values so much. They are those trusted places that never fail and that also offer a lower environmental impact, so when we talk about strengthening neighborhood life we not only think about the economic part, but also about a more sustainable, humane and close lifestyle.
Businesses like neighborhood stores or the corner bars They boost the economy and are a key element in combating rural depopulation and energizing cities. In many cases, they are in fact the first step for new entrepreneurs who set out to strengthen local economies. Buy in nearby establishments or consume in bars forever Not only does it guarantee fresh, quality products, but it also supports a more balanced development model, in which a community is created and in which merchants and neighbors go hand in hand in the development of their own neighborhood or town.
Bet on what is ‘from here’ to create a community
In this context of commitment to local, a company that has always been present in this type of business is Pascual. Since its founding by Tomás Pascual more than 50 years ago, the company has maintained a strong link with neighborhood stores and small businesses, contributing to their growth and survival. Pascual has come a long way supporting retailers, both in the food and hospitality fields, guaranteeing quality products and helping local businesses to compete against large chains.
Since its inception, Pascual has been a fundamental ally of small businesses. The company has a capillarity that allows it to reach nearly 30,000 small businesses throughout Spain, and continues to bet on a business model that values what is local. This includes not only the delivery of quality products, but also the ongoing support of the owners of these establishments, ensuring that they remain relevant in an increasingly competitive market.
“I only sell Pascual milk,” says Javi, owner of Alimentación San Jorge, in Pamplona. “It is a trusted brand for the neighbors, they know that it is a guarantee of quality and they come every day to look for it.” Over the years the brand has demonstrated that its commitment goes far beyond the commercial, establishing itself as a partner that understands the specific needs of small businesses. “I had other brands for a long time, but the support they show to my business and the assurance that there are never problems pushed me to stay only with Pascual and expand my offer with other products such as Vivesoy vegetable drinks, Bifrutas or coffee” , adds the merchant.
Bars and restaurants, those of ‘all life’
In addition to neighborhood stores, Pascual is also an important pillar for local bars and restaurants. The relationship between the company and the hospitality sector has always been close and, today, Pascual is present in one of every three bars and restaurants in Spain. With its exclusive Pascual Profesional hospitality brand, the company not only distributes products, but also offers tools and services to help small hoteliers manage their businesses more efficiently and profitably.
“We have been working with Pascual for about 20 years,” says Rubén, from Restaurante Jiménez in Campanas (Navarra). “We have been feeding for 62 years, I am now the third generation to run the business, so we are not here ‘for one day’. This requires us to offer quality capable of creating strong trust with our customers, who frequently frequent our daily menu. In fact, our most popular and successful dessert, the cheese and walnut flan, is made mostly with Pascual products.”
Thanks to its extensive distribution network, where Pascual works with its distributor Qualianza, and the personalized attention it offers, the brand has become an indispensable ally for small hoteliers, providing constant support that goes beyond the simple sale of products. “We have had a professional barista from Pascual here sharing ideas on how to prepare the perfect coffee, and it seems unbelievable but when you know the details of the technique well it is noticeable and it is something that has worked very well for us. But above all, the close and trusting relationship we have with the brand provides us with a multitude of advice,” adds Rubén.
A one-to-one relationship
Just as customers and neighbors have a one-on-one relationship with their neighborhood stores and their usual bars, Pascual strives to maintain a similar bond with the businesses that rely on their products.
Ramón Magdaleno is a salesperson for Pascual in Navarra: “By knowing our clients we can offer a service better focused on their business, based on mutual trust. We can advise you on which products may work best in your area, giving personalized advice, and offering services such as Kitchen Academy and the Mocay Academy with which we can instruct hospitality businesses.” So in a world where large chains and globalization set the pace, Pascual continues to trust in the value of what is close to demonstrate that local is not only necessary, but also the most promising model for a more sustainable future.
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