Chinese cars are scary. This is now a fact, with brands from the Asian country that are rapidly repenting in the European market but also in other regions such as the United States, showing a competitiveness superior to the cars of the most famous car manufacturers. And while governments have started a trade war with duties, brands like Ford are expressing their concern about what is happening.
Ford’s Fears
Ford CEO Jim Farley is said to have spoken about the topic, and according to the Wall Street Journal, he defined Chinese cars as an “existential threat.” A strong position that would have matured during a trip by the CEO of the Blue Oval to China to test some local cars. Along with Farley was also John Lawler, the financial director of the American car manufacturer, who admitted that Chinese brands are ahead of Ford itself and other historic brands.
After Honda and Toyota now the Chinese
The concern for the Blue Oval would be to repeat past experiences with emerging brands and countries. For example, with Toyota and Honda, which in the 1980s grew so much that they established themselves stably in the United States and significantly nibbled away at market share and sales from local brands. Or as has happened more recently with Hyundai and Kia, two other brands that have established themselves in the US thanks to growth in terms of quality and technologies in the electric sector.
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