School material for young fans: Milan beat Inter and Juve
Milan wins the derby on the first day of school. In fact, the Rossoneri colors are characterized by the primacy of sales of backpacks and, more generally, of products linked to the beginning of the school year and inspired by the symbols of the most famous teams in Italian football. Behind Milan – according to what has been reported in recent days byIl Gigante Supermarket Observatory (large-scale distribution group with about seventy points of sale, about fifty of which in Lombardy) – Inter and Juve are positioned on an equal footing.
“Beyond this curiosity – he explains Giorgio Panizza, director of the ‘Giant’ – it is still too early to draw up a final balance on the trend of sales in the school sector. From a very first analysis, however, we can say that the crisis leads families to evaluate this type of expenditure with great attention, without excesses or unnecessary purchases and with the satisfaction of the promotional actions that we have also proposed in this sector “.
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