If Asia and in particular China represent a chimera for many car brands both in terms of sales and penetration in Europe, the problem does not seem to affect Ferrari which unlike many brands in the country has a customer base. The Cavallino presented its financial data for the second quarter and China seems to have been the coldest in the markets regarding the reception of the new 12 Cylindersnew model with the main Maranello engine division.
China’s Relative Weight
“Our order book It has evolved as expected and reaches 2026supported by the new 12Cylinder and 12Cylinder Spider models. The only country where orders for the 12Cylinder are not very strong is China, due to the taxation on some engines but it is not a surprise – reports Il Corriere della Sera – China will never account for more than 10% of Ferrari’s total revenues“. Therefore, the Prancing Horse does not fear a possible drop in sales in the country as the estimates and marketing expectations are completely in line with expectations.
Ferrari sales increase
In any case, the three months that have just ended have been more than positive for Ferrari, which has seen 85 more cars delivered compared to the same quarter of 2023for a total of 7,044 units. The Ferrari Purosangue and Roma Spider were the models, together with the 296 GTB, that drove sales: “We are pleased to report excellent financial results in the second quarter of 2024, which once again demonstrate solid execution and continued growth. Our net revenues and profitability increased by double digits, supported from the enrichment of the product mix and the growing demand for customizations, which led us to update our guidance for 2024 – said Benedetto Vigna, CEO of Ferrari – The quarter was also marked by the inauguration of our new e-building, during a week of events dedicated to sustainable innovation with our stakeholders, and by the new victory at the 24 Hours of Le Mans”.
#Ferrari #Vigna #China #account #sales
