Ferrari, Charles Leclerc in the ice cream business: launches his “Lec” which…

Ferrari, Charles Leclerc in the ice cream business: launches his “Lec”

LEC – Why resist? A delicious and low-calorie* ice cream that overcomes feelings of guilt: this is the dream that Formula 1 driver Charles Leclerc, aware that personal success and the joy of many fans depend on commitment, training and physical fitness, shares with friends Federico Grom and Guido Martinetti, who revolutionized the world of ice cream with the extraordinary taste of Grom, and Nicolas Todtlong-time manager of the Monegasque driver.

It all started with Charles' desire to open an ice cream shop in Monte Carlo, his hometown, told to his friend Federico during lunch. This idea initially evolved into imagining a packaged ice cream suitable for athletes. However, it was when Charles confessed to feeling guilty in giving in to the temptation to eat even a simple ice cream that the idea of ​​a delicious, light product suitable for everyone, even within a conscious and conscious lifestyle, was born. balanced

Leclerc and Lec with Guido Martinetti, the “ice cream wizard”

Guido Martinetti, the “ice cream wizard”, was also involved right from the start. with the role of product manager, who organized the numerous tastings necessary to create an exceptional ice cream, with a unique and surprising flavour, which would make the difference.

Lec, Charles Leclerc's light ice cream

LEC is not simply a reduced calorie ice cream: it is a light ice cream* without any “ifs or buts”, really good and delicious, as you would expect an ice cream to be.

LEC means feeling good, without giving up the pleasure of a delicious ice cream, whatever your lifestyle, for those who pay attention to their diet, those who are simply greedy, or even those who, like Charles, are professional athletes. Through its exceptional balance between goodness and lightness, LEC wants to challenge the social conventions that make us feel guilty for giving in to the small pleasures of life and help trigger positive change.

LEC is a unique ice cream, just like each of us! It is an invitation not to resist what makes us happy. So…Why resist? Starting from 11 April LEC will be available in large-scale retail outlets in Italy (Bennet, Borello, Despar Nord-Est, Esselunga, Iper La grande i), in a 460 ml can (258-268 g) in the flavours: – Vanillove, vanilla ice cream.- Salty Carammmel, salted caramel ice cream with chocolate caramel flakes.- Swirly Pistachi-oh!, pistachio variegated ice cream with pistachio crumble.- Peanut Caramel Tango, peanut ice cream with pistachio variegated caramel and caramel flakes.- Chocolate Crunch, cocoa ice cream with chocolate pieces

Recommended price: €4.99**.

* compared to the average of the best-selling tub ice creams according to the Italian Food Union** The selling price is at the sole discretion of the retailer.

LEC ICE CREAM – TECHNICAL NOTES

For LEC, taste must always come first, because ice cream is pleasure. The challenge is to find the best balance between taste and calorie content: LEC ice creams, in fact, have a maximum of 399 Kcal per jar (460 ml).

For an ice cream to be considered “reduced calorie”, the calories must be at least 30% lower than the market reference parameters. According to UIF (Italian Food Union), in July 2023 the average energy (calorie content) of the best-selling tub ice creams on the Italian market is 221 Kcal/100 g. The maximum caloric content of LEC, however, is 150 Kcal/100 g, therefore lower than the average by at least 32%, with peaks of -41% in some flavours. Typically, calorie reduction is achieved through a reduction in fats and/or sugars. In the specific case of LEC, the reduction in calories is mainly due to the reduction of fat, never exceeding 5.2%.

Furthermore, the sugars in LEC ice cream are normally at least 30% lower, up to 50% in some cases, compared to the UIF average of the best-selling tub ice creams on the Italian market, thanks to the use of increasingly widespread and well-known sweeteners, such as erythritol and stevia, instead of older “artificial” sweeteners such as aspartame or sucralose.

The structure of LEC ice cream is also obtained thanks to a high fiber content, a very important nutrient but often not present enough in our diets. Even with names not always known to the public, such as polydextrose and inulin, these ingredients are widely used and are obtained from corn and chicory respectively. Finally, for most flavors available, LEC ice cream is a good source of protein.

THE FOUNDING MEMBERS OF LEC

Who is Charles Leclerc, the 'predestined' of Ferrari

Charles Leclerc is one of the biggest names in world sport. He currently competes in Formula 1, the pinnacle of motorsport. Since 2019 he has been racing for the legendary Scuderia Ferrari and is the youngest driver in history to be hired by the Maranello team. Charles' passion for racing began with his father Hervé, who introduced him to karting at the age of 4. From then on, Charles was determined to win, working his way up through the youth categories to become GP3 and Formula 2 champion, eventually earning a place in Formula 1. Today, Charles boasts several race victories as well as a reputation as the fastest driver on a single lap in qualifying, a characteristic that establishes his talent. Charles Leclerc is the protagonist of the hit Netflix series “Drive to Survive” and is loved by fans and the sporting community for his positive mentality and his determined and direct approach.

Who is Federico Grom

Federico Grom is an extroverted and pragmatic entrepreneur, motivator and project promoter. He has always been interested in economics and everything related to business management. With a degree in Economics and Commerce and an important background in financial consultancy, in 2003 he founded the company “Grom – Il gelato come una volta” with his lifelong friend, Guido Martinetti, for which he took care of the administrative aspects, financial and commercial. Thanks to his great overall vision and his strong interpersonal skills, Federico managed to bring the Grom brand to over 15 countries, establishing himself as one of the most influential figures in the world of ice cream.

Who is Guido Martinetti, winemaker and entrepreneur

Guido Martinetti is a talented winemaker and entrepreneur from Turin. Dreamer and visionary, his passions are agriculture and creating emotions. After graduating in Agriculture, a Master's in Oenology and important experiences in wine cellars, in 2003 he opened the first Grom ice cream shop in Turin together with his great friend Federico, a globally successful brand, for which he studied the recipes, researched the best raw materials and he cultivated various varieties of fruit on the Costigliole d'Asti farm, “Mura Mura”. The great passion and dedication to the quality of the product, starting from the agricultural management of the raw materials, led Guido Martinetti to be considered one of the palates most authoritative in the world of ice cream.

Who is Nicolas Todt, manager and son of the great Jean Todt

Entrepreneur, investor and manager of high-level sports professionals, Nicolas Todt has motorsport and Italy in his blood. A talent scout, he has managed the careers of Formula 1 drivers for over twenty years, including names such as Charles Leclerc and Felipe Massa. Passionate about Italian culture and with a taste for challenges, Nicolas is an active and passionate shareholder who always discovers and supports new talents.