The Fan Spotlight announcement comes alongside Billie Eilish’s new album. You can find it with the hashtag #HITMEHARDANDSOFTBillie highlighted up to five of her favorite videos made by her fans on her profile.
These contents are pinned to the top of your profile, in the music tab. If a video is chosen as a Fan Spotlight, the creator will receive a notification and their video will remain pinned to the top of their favorite artist’s music tab for up to seven days.
After that date, music stars will be able to choose new videos from their fans.
Fan Spotlight highlights an artist’s fan-created videos
From the platform, Billie Eilish fans can immerse themselves in each of the ten songs composed by the singer with her brother Finneas O’Connell, through the curation of different playlists, completing different challenges with which they will be able to unlock exclusive art for their profiles, an exclusive icon for their #ParaTi feed and also be part of the featured videos of their favorite star.
If you search for Billie Eilish or any of the song names from HIT ME HARD AND SOFT in the TikTok search engine, you can find themed animations from the new album by one of the most powerful voices in the industry.
It should be noted that Billie Eilish He joined TikTok in 2020 and today has more than 60.1 M followers and more than 307 M likes on his content. To date, there have been more than 7.3 M videos created using the hashtag #BillieEilish, including 1.4 M videos inspired by the award-winning “What Was I Made For?” or 1.5 M of creations to the rhythm of “Therefore I Am”.
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