San Francisco- Meta Platforms Inc. stepped up its counterattack against TikTok by launching its Reels short video product for all global Facebook users on Tuesday and introducing many new features for advertisers, The Wall Street Journal noted.
The newspaper said that at the quarterly report conference, Chief Executive Mark Zuckerberg announced that Reels has become Meta’s fastest-growing content format.
By expanding Facebook Reels globally, Meta will introduce its new content format to users in more than 150 countries.
Meta will also begin testing new ads that will run alongside Facebook Reels from all creators in the United States, Canada and Mexico, as well as “more countries in the coming weeks,” the company said in a blog post.
The company also revealed that it would be introducing a number of new monetization and video creation features.
“We want Facebook Reels to be the best place for creators to connect with their community and make a living,” Zuckerberg wrote in a post today.
The company said video now accounts for more than half of the time users spend on Facebook and Instagram.
Meta introduced Reels in August 2020 to its US Instagram users as the company’s response to TikTok, which is owned by ByteDance Ltd.
The company then introduced Reels to US Facebook users in September 2021. Prior to today’s announcement, Facebook Reels was already available in Canada, Mexico, and India, while Instagram Reels is already in most countries. the newspaper stated.
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