The announcement of the CEO of “Meta”, Mark Zuckerberg, about the launch of the new virtual store via “Facebook”, “Instagram” and “Messenger”, during a live broadcast on the “Instagram” platform, with Eva Chen, Vice President of “Instagram” for fashion companies. .
The store allows users to purchase digital clothes for their avatars on various “meta” platforms, and the company plans to make the store an open market for luxury fashion houses globally, where developers can create and sell digital clothes, which Zuckerberg promises to be a great engine for the creative economy.
Zuckerberg believes that the new fashion clothing choices are a way for users to express themselves through their avatars.
And about what is behind the company’s launch of this new option, social media expert, Muhammad Al-Harthy, says that “it came in conjunction with the company’s continuous investment in building the world of metaverses, which announced months ago its intention to launch it soon, and as a result enchanted millions of users around the world.”
And the word “Metaverse” is a term to describe the digital world, with which many users can interact in a three-dimensional environment, as it will give a person his own avatar, and its addresses will be recorded on digital platforms, and it is assumed that screens, holograms, virtual reality helmets and reality glasses Gradual augmentation is movement from virtual space to physical space, much like teleportation.
Al-Hari added in an interview with “Sky News Arabia”, that the new feature “gains its importance from what is to come from the future of the Internet and the enhanced reality of social media, where digital goods will represent an important means of expression for the user in the world of Metaverse, and then it has become necessary for Meta to pay attention to all details. In this regard, after the company announced the promotion of its avatars, it was the turn of digital clothing for avatars.”
The store will start appearing in the coming days, initially offering digital clothing from Balenciaga, Prada and Tom Brown, including motocross uniforms, logo hoodies, and suits.
The world’s luxury fashion houses are increasingly collaborating with technology companies to create their own branded digital clothing.
Last year, the game Fortnite took such a step, as it enabled its users to purchase jackets bearing the brand of the famous French fashion house “Balenciaga”.
It is not known how many people may buy clothes to decorate their avatars with designer clothes, and “Meta” did not reveal any information regarding the prices of these digital clothes to be launched on its various platforms, but it is worth noting that free clothing options for “Meta” avatars will still be available.
Earlier this year, Meta brought her 3D avatars to Instagram, and posted the updated avatars across Facebook and Messenger.
The update brought more expressions, faces, skin tone, and avatar access devices
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