Coinciding with the 125th anniversary of the club, RCD Espanyol has taken a step forward in its digital and audiovisual strategy with the launch of its new OTT platform, a project that will offer exclusive and innovative content of all the club categories.
With the new OTT, PERICOS fans can enjoy the complete matches of the first male and female team, historical archives and premium content developed under the Spanyol Media’s own seal. They can also follow the live broadcasts of La21 or the pre -season friendlies, star product of the club’s audiovisual programming grid.
More commercial routes
The intention of the club is to generate new monetization opportunities
In order to carry out this new audiovisual strategy, the club alliance with vidneum (Lavínia Group), supplier of audiovisual services with whom Espanyol has been collaborating for three years has been key. This collaboration has also allowed other projects such as the broadcast of the first 360 degree football match in Spain.
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With the implementation of the new OTT, the intention of the club is to generate new monetization opportunities through records, assets for sponsors and subscription models. A key area for club growth, which has seen how its own resources are a problem in recent years.
Average Espanyol Success
The club has achieved more than 10 million followers on social networks
The Expansion of Espanyol Media has had a remarkable impact on the digital presence of the club, achieving more than 10 million followers on social networks and a growth of 400% in the last two years.
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