Elon Musk will produce video games with artificial intelligence to compete in the gamer market

Not even the world of video games is immune to the actions of Elon Musk. In recent days, the businessman announced that he wants to found a development studio based on AI, his goal is to “make video games great again.” The news was announced in response to a tweet posted by the co-creator of Dogecoin, Billy Markus, who harshly criticized the dependence of game developers and the press on the large production sector. Musk stated that “too many development studios are owned by large corporations” and that your company xAI is preparing the launch of a new study that will revolutionize the world gamer with the use of artificial intelligence.

“I’m going to use my company to teach these others a lesson!” Musk tweeted about his intention to immerse yourself in the world of gamesoffering a “new and independent” proposal. However, what has perplexed many professionals and experts in the sector is that the businessman is the first to be in charge of giants such as SpaceX, Tesla and X, which makes it difficult to distinguish him from the CEOs of companies against whom he attacks.

xAI itself defends itself as a startupbut it seems to be constituted as a Big Techboasting 100 thousand graphics processing units (GPU) from Nvidia. The idea of ​​a technology mogul “saving the world” of video games from the influence of his counterparts is absurd. But, despite this, Musk’s tweet resonated on X, many users are excited about the fact that the video game industry can once again be “independent and less “mainstream”. Elon Musk’s announcement raises two scenarios: the founding of an entirely AI study or, a failure resulting from another delusion of omnipresence.

The video game industry does not want AI

At the end of July, a series of strikes took place against the video game giants in the US. Members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) They criticized the use of artificial intelligence in making games and the lack of protection against it. In a statement, Sarah Elmaleh, president of the Interactive Media Convention (IMA), which covers video game workers, said: “Eighteen months of negotiations have shown us that our employers are not interested in reasonable AI protection measures, but rather blatant exploitation.”

Protesters lend their voice, image and even movements to the projects gamerswith the addition of artificial intelligence to productions, its contribution is “unnecessary”, and companies opt for machines that significantly cut costs. Despite the series of stipulated measures and the series of strikes, the SAG has been unable to reach common ground on AI.

Article originally published in WIRED Italy. Adapted by Alondra Flores.