Profiles fall under the law that prohibits federal government-related advertising within 3 months of elections
Profiles linked to the federal government have been suspended since last week in compliance with the Electoral Law that prohibits the placement of content considered to be pro-federal government advertising. The legislation came into force on July 2, 3 months before the 1st round of the general elections.
To try to circumvent the law and keep government communication active, agencies are choosing to suspend their official accounts on social networks, replacing them with a provisional profile. The Planalto understands that this will allow the organs to publish messages in accordance with the electoral norm and, at the same time, hiding the old history of publications – which could be considered illegal 90 days after the election.
The explanation was released by Secom (Secretariat of Social Communication) of the federal government. “It is known that an institutional advertising approach cannot be carried out during the electoral period, but doubts hover over old publications, carried out, yes, before the electoral period – but which would continue on the air, given the permanence character and the interactivity of social networks”said the government.
Here is the list of suspended profiles:
- Gov.br;
- Highland;
- If with;
- Ministries;
- Special Secretariats (eg Culture, Sport);
- Agencies (eg Anvisa, Anatel, Anac);
- Federal Savings Bank.
Until the conclusion of the electoral period, the Executive will communicate with the population on social networks through the profile @gov_dobrasil.
What does the Electoral Law say?
Article 73 of Law 9,504/1997 provides for “Conducts Prohibited to Public Agents in Electoral Campaigns”. In item 6, which addresses the rules that must be complied with within 3 months of the 1st shift, the legislation prohibits:
…with the exception of advertising of products and services that have competition in the market, authorize institutional advertising of acts, programs, works, services and campaigns of federal, state or municipal public agencies, or of the respective entities of the indirect administration, except in the case of serious and urgent public need, as recognized by the Electoral Justice;
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